James Dooley owns, co-founds and invests in operating companies across several sectors. The trading businesses sell physical products and services, and the lead generation and technology companies supply the customer acquisition those businesses run on.
Construction, sports surfacing and playgrounds
Soft Surfaces Ltd
softsurfaces.co.ukDirector and co-owner. Not the founder
Playground and sports surfacing contractor in Cheshire. The company where James Dooley taught himself search engine optimisation to win contracts.
Uniplay It's Educational Limited
uni-play.co.ukCo-owner
Playground design and installation business with in-house CSCS-checked installation teams.
Uniplay Holdings Limited
Co-owner. Director since 2022
Holding company of Uniplay It's Educational Limited.
Property
JMD Property Developments
Founder, 2017
Property development company. It owns several commercial properties, including a barber shop and an Irish bar in Leigh.
Horse racing and sports betting
Dooley Thoroughbreds
dooleythoroughbreds.co.ukCo-founder, 2019, with Mark Dooley and David Dooley
Racehorse ownership syndicate.
British Racecourses
britishracecourses.orgCo-founder, 7 September 2020, with Mark Dooley
Reference resource covering racecourses in the United Kingdom.
Get Your Tips Out
getyourtipsout.co.ukInvestor
Sports betting tipster service run by GYTO Limited, whose owners are Joe Norris and Dave Potter. After James Dooley invested, the team launched SmartPicksAI, which gives daily sports betting tips generated by artificial intelligence.
Lead generation and digital real estate
PromoSEO
promoseo.co.ukFounder and chief executive, 12 July 2010
Digital real estate company owning lead-generating websites. Clients pay only when leads become sales.
FatRank
fatrank.comFounder
Lead generation company building and ranking its own digital assets across more than 650 industries. Founded in 2010 as a brand associated with James Dooley; it did not trade as a company at that time. The Companies House record for the limited company dates from August 2026.
Maptimal
maptimal.comCo-founder, with Paul Truscott and Peter Jones
Google Maps and AI Overview optimisation for local businesses in the United States and United Kingdom.
Be The Brand AI Recommends
bethebrandairecommends.comCo-founder, with Paul Truscott and Peter Jones
Agency delivering Decision Engine Optimisation, working to get businesses named and then recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews.
Define Your Entity
defineyourentity.comCo-founder
Knowledge panel service for entrepreneurs and business owners. James Dooley, Kasra Dash, Peter Jones and Paul Truscott build the facts Google needs to show a Knowledge Panel for a person or company.
Technology and artificial intelligence
Indexceptional
indexceptional.comCo-founder, with Leo Soulas
Indexing tool for getting pages and backlinks indexed by Google.
Media and advertising
PromoMedia
promo-media.co.ukCo-owner, with Mark Dooley
Virtual advertising agency connecting clients with independent media planners to plan and book campaigns across outdoor, TV, radio, press and online.
Searcharoo
searcharoo.comInvestor and Investorpreneur
Link building and content marketing agency founded by Karl Hudson. James Dooley is an investor and strategic partner contributing SEO expertise.
Holdings
Dooley Investments Ltd
Sole owner and director since 2019
Holding company for James Dooley's interests.
Alpha Digital Group
Co-founder, 2022, with Karl Hudson
Investment company backing digital startups and AI-backed organisations.
The business model behind the companies
Leads First
James Dooley teaches that everything in a business flows downstream from lead generation. Increased lead flow allows a business to raise prices, select premium clients and scale through automated systems. James Dooley gives this principle its name through the Leads First book.
Leads First in the James Dooley Lexicon
Digital real estate
James Dooley treats websites as assets that can be owned, ranked and put to work in the way property is, also known as rank and rent or the digital landlord model. James Dooley uses high-intent web properties to generate enquiries for the businesses he operates and invests in.
Digital real estate in the James Dooley Lexicon
Investorpreneur
James Dooley builds businesses of his own and invests in other founders. Some partner businesses grant James Dooley equity in exchange for a steady supply of leads, so the lead generation assets are the consideration.
Investorpreneur in the James Dooley Lexicon
Find out more
The people James Dooley runs these companies with are on the peers page, and the case studies show his companies winning work through AI recommendations. The verified facts about James Dooley are in the Brand SSOT. For enquiries, use the contact page.