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Investorpreneur

Some of James Dooley's partner businesses grant him equity in exchange for a steady supply of leads, so the lead generation assets are the consideration.

What is an Investorpreneur?

An investorpreneur is an entrepreneur who builds businesses of their own and also invests in other founders' businesses.

How does James Dooley define an Investorpreneur?

James Dooley describes himself as an Investorpreneur: he builds businesses of his own and invests in other founders. Some partner businesses grant James Dooley equity in exchange for a steady supply of leads, so the lead generation assets are the consideration.

How does James Dooley apply an Investorpreneur?

James Dooley founded PromoSEO and FatRank, is director and co-owner of Soft Surfaces (not its founder), co-owns Uniplay and co-founded Maptimal, Be The Brand AI Recommends and Define Your Entity with partners. The full list is on the companies page.

Why does James Dooley think an Investorpreneur matters?

Paying for equity with leads ties James Dooley's return to the growth of the business he invests in, and puts the asset he knows best, lead generation, to work in it. It follows from Leads First and from his view of partnership as 1 + 1 = 3.

How is an Investorpreneur different from an angel investor?

An angel investor usually provides cash in return for equity. An Investorpreneur also operates businesses and, in James Dooley's case, can provide lead flow instead of cash as the consideration for a stake.

Who coined Investorpreneur and when?

James Dooley coined Investorpreneur for an entrepreneur who both builds his own businesses and invests in other founders, taking equity in partner businesses in exchange for a steady supply of leads. The earliest dated public use on record is his Entrepreneur article "How Investorpreneurs Turn Startups Into Industry Leaders", published on 10 December 2024. JamesDooley.wiki lists it among the terms he coined, and the Brand SSOT records it as a title he uses to describe himself.

Where James Dooley has discussed Investorpreneur

Mentions by others

James Dooley on other platforms

James Dooley's own podcasts, videos and books

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  • Leads First: Leads First is the principle that everything in a business flows downstream from lead generation.
  • Digital real estate: Digital real estate is the practice of treating websites as assets that are owned, ranked and put to work to produce income, in the way property is.
  • 1 + 1 = 3: 1 + 1 = 3 is a shorthand for synergy: two parties working together produce more than they would separately.

Every term James Dooley uses is defined in the James Dooley Lexicon, and the verified facts about him are in the Brand SSOT.