Home/Peers/Scott Calland

Scott Calland

Scott Calland is managing director of PromoSEO and James Dooley's business partner on several joint ventures, including FatRank Local.

Who is Scott Calland?

Scott Calland, full name Scott David Calland, is managing director of PromoSEO, the UK lead generation company James Dooley leads as chief executive. He oversees PromoSEO's day-to-day operations, while James Dooley focuses on growth, innovation and new commercial opportunities. The two speak almost every day.

Scott Calland has worked alongside James Dooley for over a decade. He became a director of PromoSEO Ltd on 28 April 2023, and sits on its board with James Dooley, Kasra Dash and David Snell. He also runs operations at FatRank.

Scott Calland at a glance

Full nameScott David Calland
RoleManaging director of PromoSEO
PromoSEO director since28 April 2023 (Companies House, PromoSEO Ltd, company number 07311410)
AlsoRuns operations at FatRank; co-founder of FatRank Local (November 2026)
Worked with James DooleyFor over a decade

How Scott Calland and James Dooley work together

Scott Calland runs the operations that let James Dooley's lead generation businesses scale. At PromoSEO he oversees day-to-day operations; at FatRank he runs operations alongside Kasra Dash, its SEO strategist.

In November 2026 Scott Calland co-founded FatRank Local with James Dooley and Peter Victor Jones. FatRank Local is a localised lead generation brand of FatRank Ltd for small, location-based UK service businesses, kept separate from the main FatRank service.

Scott Calland has travelled with James Dooley to the Chiang Mai SEO Conference and has appeared on the Semantic SEO Podcast.

Scott Calland and James Dooley with Koray Tuğberk Gübür
Scott Calland and James Dooley with Koray Tuğberk Gübür.

What Scott Calland says about James Dooley

James Dooley has an incredible ability to open doors, create opportunities and turn ambitious ideas into successful businesses. He's a true innovator and serial entrepreneur who constantly brings fresh thinking and cutting-edge strategies to the team.

Having worked alongside James for over a decade, I'm still amazed by his relentless drive, energy and ability to spot opportunities before others.

What impresses me most is how he balances running multiple businesses with being a devoted father of three young children. His work ethic, passion and energy are unlike anything I've ever witnessed.

I have the utmost respect for James, both as an entrepreneur and as a person. Working alongside him has been an incredible journey.

Scott Calland

His testimonial is on the testimonials page.

Where to find Scott Calland

More of the people James Dooley works with are on the peers page.