Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?

The Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? book was created because the author, James Dooley, wanted a resource to send out to customers.

The full name is “Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?: Crawl, Render, Index… Most SEOs Ignore Server Logs. Don’t Be Like Most SEOs” and gets multiple high-level tech SEOs to contribute on the most important technical issues for websites to rank higher in Google.

The book challenges assumption-led SEO, because server logs expose how search engines actually behave.

Who Authored Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?

All the authors of “Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?: Crawl, Render, Index… Most SEOs Ignore Server Logs. Don’t Be Like Most SEOs” were Koray Tuğberk GÜBÜR, James Dooley, Andrew Halliday, Luke Bastin and Karl Hudson.

James Dooley was the publisher and brought together a dream team of technical SEO experts who understand what it takes to rank websites in Google.

Why Did James Dooley Write This Book?

James Dooley wrote Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? because most technical SEO decisions rely on inference, and server logs replace opinion with evidence.

James Dooley led the publishing and got some amazing co-authors in Koray Tuğberk GÜBÜR, Andrew Halliday, Luke Bastin and Karl Hudson.

What Problem Does the Technical SEO Book Solve?

Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? solves false certainty in technical SEO, because log files reveal real crawl paths, priorities, and waste.

The Technical SEO book voices differences of opinion on technical SEO strategies as the foundations of ranking websites in Google SERP is technically having a fast website with webpages that can be crawled and indexed by Googlebot.

Who Is the Technical SEO Book For?

Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? is for technical SEOs, in-house marketing teams, SEO agencies, and developers, because organic performance depends on understanding bot behaviour.

The content is advanced and delves deeply into the technical aspects of server logs, web page crawling, core web vitals, and site speed.

What Makes This Technical SEO Book Different From Other SEO Books?

Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? is different because it is built on first party server data, and search engines trust servers, not dashboards.

The SEO community, who were beta testers, loved the content because it included multiple contributors that provided different aspects to what tools they prefer to use and which factors are the most important to fix after running technical audits.

What Is the Core Message of the Technical SEO Book?

The core message of Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? is accountability, because technical SEO without logs is opinion, not optimisation.

The core message explains that you can have the best content and backlinks in the world, but if your website is not crawlable and indexed, it will never rank in Google search engines.

What Topics Does the Technical SEO Book Cover?

Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? covers crawling, indexing, rendering, JavaScript, pagination, parameters, international SEO, performance, and crawl budget, because every technical signal passes through the server.

Many readers love the different answers provided on what technical SEO tools are preferred, with some saying screaming frog, jet octopus and others saying deep crawl or sitebulb.

As there are many contributors, the book covers several points of view on how to get the fastest websites and highest crawlability of bots to help rank higher in Google SERP.

Who Contributed to the Technical SEO: Are You Even an SEO If You Don’t Check Server Logs Book?

Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? reflects practitioner experience, because insights are drawn from real technical SEO operations.

Here are all the contributors to the book named “Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?: Crawl, Render, Index… Most SEOs Ignore Server Logs. Don’t Be Like Most SEOs”:

• Andrew Halliday
• James Dooley
• Karl Hudson
• Kasra Dash
• Terry Samuels
• Michal Mazur
• Yashar Ghaffarlo
• Szymon Słowik
• Jacek Żmudziński
• Grzegorz Kułaga
• Jacob Kettner
• Yerai Lorenzo
• Luke Bastin
• Koray Tuğberk Gübür
• Gosia Kwiecień
• Bart Magera
• Matt Calik
• Ben Maden
• Mateusz Sękara
• Gundeep Singh Grover
• Elie Berreby
• Trifon Boyukliyski
• Luis Salazar Jurado

What Is the Final Verdict on the Technical SEO Book?

Technical SEO: Are You Even an SEO If You Don’t Check Server Logs? is essential reading, because technical SEO without server logs is not technical SEO at all.

Read the book to understand all the contributors’ opinions on the best strategies to improve your site speed, core web vitals and the foundations of a great performing website.

All Books Authored by James Dooley

Here is the list of Books Authored by James Dooley:

• Complete Local SEO Playbook 2025
• Leads First: Everything Flows Downstream After Lead Generation
• Advanced SEO Tips 2025
• The Fck You Price Method: Creating Offers That Get People Talking
• Scaling Your Digital Marketing Team: Business Is A Team Sport
• iGaming SEO: The Truth About Advanced SEO for Online Gambling
• The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World: The Playbooks, Principles, and Profit Models Behind Affiliate Success
• Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?: Crawl, Render, Index… Most SEOs Ignore Server Logs