Who is Paul David Truscott?
Paul David Truscott is a British semantic SEO and generative engine optimisation (GEO) specialist, author and podcaster, born in London. He has worked in SEO since 2015, and the lead generation sites he builds and runs for home service businesses in the United States have generated over 150,000 leads in the last six years. They rank through semantic content networks and topical maps rather than link acquisition.
He is known as the King of Google Maps for his own research into how Google Maps ranks businesses. In 2019 he found a way of using KGMID entity data to influence the Google Maps proximity filter, and the same year he was behind the GMB Hacks course, which grossed over $300,000. He has studied Koray Tuğberk Gübür's semantic SEO methodology since 2022 and has completed the course eight times.
Before SEO, Paul David Truscott trained as a financial technical analyst. In 2011 he qualified with the STA Diploma in Technical Analysis with Distinction, the IFTA Certified Financial Technician (CFTe) designation and the ATAA Advanced Diploma, and won the Society of Technical Analysts' Bronwen Wood Memorial Prize. He applies that training to AI search through four measures he coined: Citation RSI, Entity Support and Resistance, Visibility Bollinger Bands and Visibility Drawdown.
His work on how AI systems retrieve and recommend brands, known as answer engine optimisation (AEO) and GEO, sits within Decision Engine Optimisation (DEO) at the businesses he runs with James Dooley. He hosts the 60 Second SEO Tips podcast.
Paul David Truscott at a glance
| Full name | Paul David Truscott |
|---|---|
| Also known as | Paul Truscott; the King of Google Maps |
| Born in | London, United Kingdom |
| Nationality | British |
| Work | Semantic SEO and GEO specialist, lead generation operator, author, podcaster and financial technical analyst |
| Working in SEO since | 2015 |
| Leads generated | Over 150,000 for US home service businesses in the last six years |
| Co-founder with James Dooley of | Maptimal, Be The Brand AI Recommends and Define Your Entity |
| Credentials | STA Diploma in Technical Analysis with Distinction, IFTA CFTe, ATAA Advanced Diploma, Full Member of the STA (MSTA) |
| Awards | STA Bronwen Wood Memorial Prize (2011) |
| Podcast | Host of 60 Second SEO Tips |
| Knowledge Graph ID | /g/11zf3xwlx1 |
| Official website | paultruscott.com |
How Paul David Truscott and James Dooley know each other
Paul David Truscott and James Dooley have known each other for many years. In 2024 James Dooley invited him into a private mastermind, a cohort of Koray Tuğberk Gübür's semantic SEO students that James Dooley runs, and the relationship grew into a business partnership.
In October 2026 the two co-founded three businesses in AI search and local visibility, each with Peter Victor Jones, and Paul David Truscott has appeared as a guest on several of James Dooley's podcasts. Both attended The Masterminders 2026 in Manchester.
Businesses Paul David Truscott and James Dooley co-founded
Maptimal
Launched 13 October 2026, with James Dooley and Peter Victor Jones
Google Maps and AI Overview optimisation for local businesses. Paul David Truscott leads its Google Maps work: the Business Profile, the listings around it and where a business appears on the map across its service area.
Be The Brand AI Recommends
Founded October 2026, with James Dooley and Peter Victor Jones
The Decision Engine Optimisation (DEO) agency that works to get businesses named, then recommended, by ChatGPT, Gemini, Perplexity and Google AI Overviews. Paul David Truscott leads its semantic SEO and GEO work.
Define Your Entity
Started 27 October 2026, with James Dooley, Kasra Dash and Peter Victor Jones
Google Knowledge Panels for founders, authors, experts and companies, built by getting the sources Google trusts to agree on who they are.
Paul David Truscott on James Dooley's podcasts
- : Brand SSOT: Get Your Single Source of Truth Created for Every Website, James Dooley Podcast. Watch on YouTube
- : Why Every Website Needs a Brand SSOT (Single Source of Truth), FatRank Podcast. Watch on YouTube
- : How to Create a Brand Single Source of Truth for Website, Online Reputation Management Podcast. Watch on YouTube
- : KGMID SEO: Claim Your Entity, FatRank Podcast. Watch on YouTube
- : Business Branding 2026 - Control Your Brand SERP, James Dooley Podcast, with Luke Bastin and Mike Lovatt.
- : E-A-V Triples and Their Importance with Semantic SEO, James Dooley Podcast.
What Paul David Truscott says about James Dooley
I've known James Dooley for many years, but it was when he invited me into his private mastermind that I truly understood how exceptional his business mind is.
More recently, becoming business partners in Maptimal has given me an even deeper appreciation of how James operates. His decision-making, energy and ability to scale businesses are on another level.
Paul David Truscott
His full testimonial is on the testimonials page.
Where to find Paul David Truscott
- paultruscott.com, his official website
- Google Knowledge Panel
- King of Maps SEO
- LinkedIn, X and YouTube
More of the people James Dooley works with, from business partners to fellow speakers, are on the peers page. His fellow co-founder Peter Victor Jones has a page of his own.