Who is Kasra Dash?
Kasra Dash is an SEO entrepreneur, consultant, podcaster and angel investor. He was born in Tehran, Iran, in 1997, moved to Scotland in 2000 and has lived in Manchester since he was twenty. He studied Interactive Media and Design at Edinburgh Napier University.
He began building websites at 15, in 2012, and found SEO in 2018. In 2019 he met James Dooley at a private mastermind, and he began his career in digital marketing under James Dooley's mentorship. On 7 November 2023 he founded The Masterminders, a three-day SEO and business conference, and in May 2025 he created mySEO, an invite-only SEO platform.
His work covers topical authority, local SEO and lead generation, and the ways AI systems choose which brands to name: answer engine optimisation (AEO), generative engine optimisation (GEO) and Decision Engine Optimisation (DEO), which James Dooley founded on an episode in which he interviewed Kasra Dash.
Kasra Dash at a glance
| Full name | Kasra Dash |
|---|---|
| Born | 10 November 1997, Tehran, Iran |
| Based in | Manchester, United Kingdom |
| Education | Interactive Media and Design, Edinburgh Napier University |
| Work | SEO entrepreneur, consultant, podcaster and angel investor |
| Founder of | The Masterminders, the SEO and business conference (founded 7 November 2023) |
| Creator of | mySEO, an invite-only SEO platform (founded 20 May 2025) |
| With James Dooley | Director of PromoSEO, SEO strategist at FatRank and co-founder of Define Your Entity |
| Books with James Dooley | Co-author on three books and a contributor to a fourth |
| Knowledge Graph ID | /g/11pqcf4kkg |
| Official website | kasradash.com |
How Kasra Dash and James Dooley work together
Kasra Dash started out as James Dooley's mentee, and the two still learn from each other: mentoring between them runs both ways. Kasra Dash is now a director of PromoSEO, where he sits on the board with James Dooley, Scott Calland and David Snell, and the SEO strategist at FatRank.
On 27 October 2026 the two co-founded Define Your Entity, a Knowledge Panel service, with Peter Victor Jones and Paul David Truscott. Kasra Dash's own website also lists him as an investor in Autoblogging.ai, Uniplay and UniStage, businesses James Dooley owns or has invested in.
At The Masterminders 2026 in Manchester, the conference Kasra Dash founded, James Dooley was named UK Entrepreneur of the Year. They have also met at the Chiang Mai SEO Conference.
Books by Kasra Dash and James Dooley
- The Complete Local SEO Playbook 2025 (2024): Co-author with James Dooley and Mike Martin.
- Advanced SEO Tips 2025 (2025): Co-author with James Dooley, Karl Hudson, Koray Tuğberk Gübür and Andrew Halliday.
- iGaming SEO (2025): Co-author with James Dooley and Karl Hudson.
- Technical SEO: Are You Even an SEO If You Don't Check Server Logs? (2025): One of the 23 contributors.
Kasra Dash on James Dooley's podcasts
- : AI Citation vs. AI Recommendation - Cited Is Not Chosen and Why AI Mentions Don't Win You Customers, James Dooley Podcast. Watch on YouTube
- : The Infinite Loop of Self-Corroboration, James Dooley Podcast.
- : SEO vs GEO: Understanding the Key Differences, James Dooley Podcast.
- : GEO Case Study: How Decision Engine Optimisation Won Uniplay a £23k Playground Project (AEO Official Case Study), James Dooley Podcast. Watch on YouTube
- : Decision Engine Optimisation: Why DEO Beats Discovery in AEO, GEO and AI SEO, James Dooley Podcast. Watch on YouTube
- : DEO Explained: Winning at the Zero Moment of Truth with Decision Engine Optimization, FatRank Podcast. Watch on YouTube
- : Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Sports Pitch Contract Through AEO (AEO Official Case Study), James Dooley Podcast. Watch on YouTube
- : The Importance of Knowledge Panels & Personal Branding, FatRank Podcast.
What Kasra Dash says about James Dooley
James Dooley is the best mentor anyone could ask for. His ability to get the most out of you is incredible, and his work ethic is the best I have ever seen.
I started my journey in digital marketing under James's mentorship, and I genuinely couldn't have asked for a better person to learn from. He didn't just teach me about SEO, lead generation or how to make money online. He taught me how to think like a business owner, take responsibility, solve problems and constantly push myself to improve.
Kasra Dash
His full testimonial is on the testimonials page.
Where to find Kasra Dash
- kasradash.com, his official website
- Google Knowledge Panel
- The Masterminders
- LinkedIn, X, YouTube and Instagram
More of the people James Dooley works with are on the peers page. His fellow Define Your Entity co-founders Peter Victor Jones and Paul David Truscott have pages of their own.