Books by James Dooley

James Dooley is an entrepreneur and best-selling author known for building businesses through lead generation, search visibility, and execution led strategy.

James Dooley writes books to solve real business problems. Each book title focuses on practical systems because theory does not produce revenue.

The books written by James Dooley cover entrepreneurship, SEO, pricing, lead generation, and scaling teams because growth depends on aligned fundamentals.

This page lists every book authored by James Dooley. Each book is written to help business owners rank higher in Google, generate demand, and convert visibility into predictable enquiries.

Books authored by James Dooley include:

  • The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post AI World
  • The Complete Local SEO Playbook 2025
  • LEADS FIRST: Everything Flows Downstream After Lead Generation
  • Advanced SEO Tips 2025: The Future of Search
  • iGaming SEO: The Truth About Advanced SEO for Online Gambling
  • Scaling Your Digital Marketing Team: Business Is a Team Sport
  • The Fck You Price Method: Creating Offers That Get People Talking*
  • Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?

Each book exists to deliver clarity, remove guesswork, and help businesses grow through measurable outcomes.

Discover the complete collection of books by internationally-recognized SEO expert, speaker, and business coach James Dooley. From mastering local SEO to scaling your digital marketing team, each book delivers proven strategies for business growth.

Leads First: Everything Flows Downstream after Lead Generation

LEADS FIRST: Everything Flows Downstream After Lead Generation

Published: December 19, 2024

In “LEADS FIRST,” James Dooley reveals the proven lead generation strategies that transformed his businesses and helped countless others achieve consistent growth. This comprehensive guide demonstrates why everything in business flows downstream after lead generation, making it the most critical aspect of any successful venture.

Perfect for business owners struggling with inconsistent lead flow, this book provides actionable strategies, clear explanations, and practical frameworks that simplify complex lead generation concepts.

Key Concepts

  • Building effective lead generation funnels
  • Converting visitors into qualified leads
  • Automating lead capture and nurturing
  • Measuring and optimizing lead quality
  • Scaling lead generation systems

Reader Reviews

“Clear, straightforward writing with actionable strategies that actually work. This book transformed how I approach lead generation.”

— 5 Stars on Amazon UK & Goodreads

Where to Buy

Advanced Seo Tips 2025: The Future of Search: Myths Busted, Seo Strategies Revealed

Published: February 5, 2025
Co-authored with: Kasra Dash
Contributors: Matt Diggity, Kyle Roof, Craig Campbell

Navigate the rapidly evolving world of SEO with expert insights, myth-busting revelations, and advanced strategies designed for 2025 and beyond. This comprehensive guide covers everything from local SEO to affiliate marketing and e-commerce optimization.

With contributions from industry leaders, this book provides the tactics and strategies needed to adapt to AI advancements and algorithm changes, making it essential reading for SEO professionals and business owners alike.

Topics Covered

  • AI’s impact on search and SEO
  • Advanced link building strategies
  • E-commerce SEO optimization
  • Local SEO mastery techniques
  • Future-proofing your SEO strategy
  • Myth-busting common SEO misconceptions

Expert Contributors

This book features insights from leading SEO experts including Matt Diggity, Kyle Roof, and Craig Campbell, providing diverse perspectives on advanced SEO strategies.

Where to Buy

Advanced SEO Tips 2025: The Future of Search

iGaming SEO book: The Truth about Advanced SEO for Online Gambling, Casinos, Slots, Bingo & Sports Betting

iGaming SEO: The Truth About Advanced Seo for Online Gambling: Casinos, Slots, Bingo & Sports Betting

Published: March 14, 2025

Uncover the specialized strategies needed to succeed in the competitive world of iGaming SEO. This comprehensive guide addresses the unique challenges faced by online gambling businesses, from algorithm updates to regulatory compliance.

Perfect for entrepreneurs and digital marketers in the iGaming industry, this book provides proven tactics for navigating the complex landscape of online gambling SEO while maintaining compliance and maximizing visibility.

Specialized Topics

  • iGaming-specific SEO strategies
  • Navigating regulatory restrictions
  • Link building in competitive niches
  • Content strategies for gambling sites
  • Technical SEO for casino platforms
  • Compliance-friendly optimization techniques

Where to Buy

The Complete Local SEO Playbook 2025

Published: November 15, 2024
Co-authors: Kasra Dash and Mike Martin

Master every aspect of local SEO with this entrepreneur’s essential guide. From optimizing your Google Business Profile to building local citations and earning powerful backlinks, this playbook provides proven strategies for boosting your local rankings.

Whether you’re a local business owner or an agency serving local clients, this comprehensive guide makes local SEO accessible with clear explanations and actionable insights that deliver real results.

Core Topics

  • Google Business Profile optimization
  • Local citation building strategies
  • Review management and reputation building
  • Local link building tactics
  • NAP consistency and local schema
  • Multi-location SEO strategies

Reader Reviews

“An essential guide for local business owners and agencies. The strategies are actionable and the explanations are crystal clear.”

— 5 Stars on Amazon & Goodreads

Where to Buy

Local SEO Playbook book by James Dooley

Technical SEO: Are you even an SEO if you dont check server logs?

Technical SEO: Are you even an SEO if you dont check server logs?

Published: Coming Soon

To be revealed.

Key Concepts

  • Crawlability and Indexability
  • Site Speed and Core Web Vitals
  • Structured Data and Schema Markup
  • International and Multilingual SEO
  • Log File Analysis

Where to Buy

Scaling Your Digital Marketing Team: Business Is A Team Sport

Published: March 1, 2025
Co-authored with: Mads Singers

Build smarter, scale faster, and lead your team to success in the AI-driven marketing landscape. This comprehensive guide provides frameworks for building high-performing digital marketing teams that can adapt and thrive in today’s competitive environment.

Drawing from years of experience and co-authored with management coach Mads Singers, this book offers practical insights into team building, leadership, and scaling strategies that work.

What You’ll Learn

  • Building and structuring high-performing marketing teams
  • Leadership strategies for the digital age
  • Scaling operations efficiently
  • Integrating AI into your marketing workflows
  • Creating a culture of innovation and results

Where to Buy

Scaling Your Digital Marketing Team Book by James Dooley book cover

f-ck-you-price-method-book-cover

The F*ck You Price Method: Creating Offers That Get People Talking

Published: February 13, 2025

Discover the game-changing pricing strategy that flips the script on traditional sales tactics. By leveraging price anchoring, you’ll learn to create high-ticket offers that make everything else look like a steal.

Even if no one buys your most expensive offer, just having it there elevates your perceived value, attracts bigger buyers, and positions you as the authority in your industry. This revolutionary approach to pricing psychology will transform how you structure your offers and communicate value.

Key Concepts

  • Price anchoring strategies that work
  • Creating irresistible high-ticket offers
  • Positioning yourself as an industry authority
  • Psychology behind premium pricing
  • Structuring offer ladders for maximum conversion

Where to Buy

The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World

The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World was authored by James Dooley and Niels Zee.

The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World explains how many affiliates have been penalised with the helpful content update penalty. Co-written by James Dooley and Niels Zee, the book breaks down what is actually working in affiliate marketing now, because success comes from structure, leverage, and positioning rather than volume.

Check out the full guide on The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World book.

What You’ll Learn From James Dooley’s Books

Master the essential skills needed to scale your business in the digital age

  • SEO Mastery: Advanced techniques for local, e-commerce, and specialized niches including link building and technical optimization
  • Lead Generation: Proven strategies for consistent lead flow and building effective funnels that convert visitors into customers
  • Team Building: Frameworks for scaling digital marketing teams and creating high-performance cultures
  • Pricing Psychology: Master price anchoring and create irresistible high-ticket offers that position you as an authority
  • Business Strategy: Real-world insights for scaling digital assets and achieving sustainable business growth
  • Future-Proofing: Navigate AI advancements and algorithm changes to stay ahead in the digital landscape

About James Dooley

Entrepreneur • SEO Expert • Author • Speaker • Business Coach

James Dooley is an internationally-recognized entrepreneur who has transformed the landscape of digital real estate and lead generation in the UK. As the architect behind the nation’s largest digital real estate portfolio, James brings a wealth of knowledge and innovation to the world of entrepreneurship.

Through his best-selling books, James reveals the strategies and principles that fuel his success, guiding aspiring entrepreneurs through the challenges of scaling digital assets. With a commitment to helping others thrive in the digital age, he empowers readers to excel in entrepreneurship by sharing real-world insights and proven methods for business growth.

Featured by major industry platforms and sought after for his insights, James shares his expertise through public speaking as an international SEO speaker, consulting, and best-selling books. A passionate advocate for entrepreneurship, he actively invests in emerging ventures and supports community initiatives, all while continuing to grow his extensive digital empire.

Connect with James

Here are the book cover images of all eight books authored by James Dooley.

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James Dooley

James Dooley is a forward-thinking AI entrepreneur, known for pioneering innovative solutions in the field of artificial intelligence. James has led numerous successful projects, cementing his reputation as a leader in the AI industry and leverage SEO as a digital marketing strategy for growth. He loves to talk about betting, SEO, entrepreneurship and AI.