Contents
Identity records
James Dooley is registered in Google's Knowledge Graph under the identifier /g/11kpj5b38c. His identity and work are also recorded on these independent sites.
| Record | Link |
|---|---|
| Google Knowledge Graph | google.com/search?kgmid=/g/11kpj5b38c |
| Crunchbase | crunchbase.com/person/james-dooley-d70e |
| IMDb | imdb.com/name/nm15420222 |
| Google Scholar | scholar.google.com/citations?user=2DuKOmMAAAAJ&hl=en |
| Amazon author store | amazon.co.uk/stores/author/B0DM9NKLK5 |
| Goodreads author | goodreads.com/author/show/53782987.James_Dooley |
| Muck Rack | muckrack.com/james-dooley |
| ODYS SEO mentor profile | odys.global/seo-mentors/james-dooley |
Experience
| Measure | Figure | Note |
|---|---|---|
| Companies owned or part-owned | Active shareholder in 17 companies | Not all holdings are disclosed publicly. |
| Staff employed across the group | Over 1,000 internationally | Including virtual assistants in South Africa, Vietnam, the Philippines and India, and management staff in the United Kingdom. |
| Leads generated by PromoSEO | Over 2.3 million to date | The other businesses in the group generate leads in addition to this figure. No combined total is published. |
| Industries served | More than 650 | |
| Podcast episodes published | 2,010 as of October 2026 | Across eight series, against a target of 3,000. |
| Books published | 8 | Seven of them co-written. |
| Asset value of businesses held | Over £100 million | No net worth figure is published, on the basis that no single sum can be stated accurately. |
| Stated goal | A £1 billion group | Built before considering any form of sale. Progress is not expressed as a percentage. |
Companies and roles
| Company | Role | Sector |
|---|---|---|
| Soft Surfaces Ltd | Director and co-owner. Not the founder | Construction, sports surfacing and playgrounds |
| Uniplay It's Educational Limited | Co-owner | Construction, sports surfacing and playgrounds |
| Uniplay Holdings Limited | Co-owner. Director since 2022 | Construction, sports surfacing and playgrounds |
| JMD Property Developments | Founder, 2017 | Property |
| Dooley Thoroughbreds | Co-founder, 2019, with Mark Dooley and David Dooley | Horse racing |
| British Racecourses | Co-founder, 7 September 2020, with Mark Dooley | Horse racing |
| PromoSEO | Founder and chief executive, 12 July 2010 | Lead generation and digital real estate |
| FatRank | Founder | Lead generation and digital real estate |
| LLM Leads | Operator | Lead generation and digital real estate |
| Maptimal | Co-founder, with Paul Truscott and Peter Jones | Lead generation and digital real estate |
| Be The Brand AI Recommends | Co-founder, with Paul Truscott and Peter Jones | Lead generation and digital real estate |
| Indexceptional | Co-founder, with Leo Soulas | Technology and artificial intelligence |
| Autoblogging.ai | Part owner | Technology and artificial intelligence |
| PromoPixa | Co-founder, 2015 | Media and advertising |
| PromoMedia | Co-owner, with Mark Dooley | Media and advertising |
| Searcharoo | Investor and Investorpreneur | Media and advertising |
| Dooley Investments Ltd | Sole owner and director since 2019 | Holdings |
| Alpha Digital Group | Co-founder, 2022, with Karl Hudson | Holdings |
Awards
| Award | Awarded by | Date |
|---|---|---|
| Danish AEO Award | Presented by Jesper Nissen, Denmark | 13 October 2026 |
| King of AEO Award | Holistic SEO Mastermind, Kuşadası, presented by Koray Tuğberk Gübür | 1 October 2026 |
| UK Entrepreneur of the Year | The Masterminders Conference, Manchester | 24 to 26 June 2026 |
| Entrepreneur of the Year | SEO Mastery Summit, Saigon, voted by attendees, presented by founder Mads Singers | 10 to 13 March 2026 |
| Best Exclusive Lead Generation Specialist | Manchester Entrepreneurship Awards | 2025 |
| Best SEO Speaker for Lead Generation | SEO Mastery Summit, Ho Chi Minh City, Vietnam | 7 to 11 April 2024 |
| Best SEO Speaker | Kulturalnie o SEO, Warsaw, presented by Robert Niechciał | 28 March 2024 |
| Most Influential SEO | UK Entrepreneurship Awards | 2023 |
Full details are on the awards page.
Published books
| Title | Published | ISBN-13 | Award |
|---|---|---|---|
| Leads First | 18 December 2024 Independently published | 979-8303896765 | UK Lead Generation Book of the Year 2025 |
| The Complete Local SEO Playbook 2025 | 15 November 2024 Independently published | 979-8345497913 | Local Search Strategy Book of the Year 2025. Amazon bestseller |
| Advanced SEO Tips 2025 | 5 February 2025 Independently published | 979-8309526260 979-8309524839 | SEO Strategy Book of the Year 2025 |
| The F*ck You Price Method | 13 February 2025 Independently published | 979-8310642058 979-8310641525 | Pricing Strategy Book of the Year 2025 |
| Scaling Your Digital Marketing Team | 1 March 2025 Independently published | 979-8312657715 | Digital Operations Book of the Year 2025 |
| iGaming SEO | 13 March 2025 Independently published | 979-8314052839 | iGaming Marketing Book of the Year 2025 |
| Technical SEO | 18 June 2025 James Dooley Publishing | 979-8288640735 979-8288639975 | Technical Marketing Book of the Year 2025 |
| The Payout Mafia | 14 July 2025 Independently published | 979-8292527237 | Affiliate Marketing Book of the Year 2025 |
Podcasts
As of October 2026, James Dooley's eight series carry 2,010 published episodes.
| Series | Episodes | Running since |
|---|---|---|
| James Dooley Podcast | 681 | May 2024 |
| FatRank Podcast | 663 | May 2024 |
| UK Lead Generation Podcast | 305 | December 2025 |
| AI SEO & Business Automation Podcast | 178 | December 2025 |
| Online Reputation Management Podcast | 80 | November 2025 |
| UK Sports Betting Tips Podcast | 38 | December 2025 |
| Semantic SEO Podcast | 37 | December 2025 |
| Entrepreneurship Uncensored Podcast | 28 | December 2025 |
Speaking
| Event | Location | Date | Session |
|---|---|---|---|
| SEO.Domains Mastery Summit | Sofia, Bulgaria | 9 to 11 September 2026 | Live Q&A |
| The Kalicube Summit 2026: From AEO to AAO | Online | 25 June 2026 | Brand SERPs, the AI Résumé, and Clarity as the New PageRank; and OPIDC: Codifying the Business, the Flywheel, and the Pre-Sold Client |
| The Masterminders 2026 | The Manchester Deansgate Hotel, Manchester | 24 to 26 June 2026 | Keynote speaker. Named UK Entrepreneur of the Year |
| SEO Mastery Summit 2026 | JW Marriott Saigon, Ho Chi Minh City, Vietnam | 10 to 13 March 2026 | Named Entrepreneur of the Year |
| The Masterminders 2025 | voco Manchester City Centre, Manchester | 26 to 28 June 2025 | Keynote speaker |
| SEO Vibes Cyprus (WhitePress and Linkifi) | Amathus Beach Hotel, Limassol, Cyprus | 23 to 25 October 2024 | Ask Me Anything with James Dooley |
| SEO Vibes on Tour: Dublin (WhitePress) | The Gibson Hotel, Dublin, Ireland | 19 June 2024 | Panel with Karl Hudson and Steven Khanna |
| SEO Vibes Poland 2024 (WhitePress) | Białka Tatrzańska, Poland | 15 to 18 May 2024 | Mastermind sessions and Q&A panel |
| SEO Mastery Summit 2024 | Ho Chi Minh City, Vietnam | 7 to 11 April 2024 | Speaker. Voted Best SEO Speaker for Lead Generation |
| Kulturalnie o SEO 2024 | Scena Relax, Warsaw, Poland | 28 March 2024 | Ask Me Anything panel with Karl Hudson. Awarded Best SEO Speaker |
Press coverage
- James Dooley Wins SEO Entrepreneur of the Year 2026 for 2 Million Risk-Free Leads, Yahoo Finance, 22 June 2026
- Man who was laughed at now runs 17 companies and hires more than 300 employees, The Bolton News (Newsquest), 28 August 2026
- Manchester dad says people laughed at his job, now he earns millions, Manchester Evening News, 11 August 2026
- I'm a multi-millionaire: these are the rules my wife and I follow for marriage, Metro, 26 August 2026
- Millionaire's marriage rules include no talking before 3pm and no gifts for wife, Daily Mirror, 26 August 2026
- I run a £10m business empire – here's the unusual rules that protect my marriage, The Scottish Sun, 19 August 2026
- Millionaire dad's unusual marriage rules, FemaleFirst, 26 August 2026
- I was a barman working for £4.50 an hour… now I'm worth £20m, The Sun, 19 February 2024
- Dad who went from debt to millionaire explains how he did it, WalesOnline, 31 October 2023
- James Dooley Voted ‘Most Influential SEO’ at UK Entrepreneurship Awards 2023, Business Lancashire, 19 April 2023
Education
St Mary's RC High School, 1995 to 2000. Subjects studied: Maths, Computers and Sport studies.
Mentoring
James Dooley mentors digital entrepreneurs across the United Kingdom and teaches the Leads First mindset. He is an SEO mentor on the ODYS mentorship programme, and mentors founders he invests in. He is establishing a charity to train students unable to attend university. His mentor profile is on ODYS Global.
Find out more
The full fact file is the Brand SSOT, and what clients, mentees, business partners and peers say about James Dooley is on the testimonials page. For enquiries, use the contact page.