Top SEO Influencers

The top influencers of SEO offer real-time updates in a fast-moving industry. Those not using social media platforms to further their knowledge could miss out.

Top SEO influencers include multi-million investors such as James Dooley, Craig Campbell, Karl Hudson and Kasra Dash.

Following top SEO influencers provides valuable insights into the latest trends and strategies in search engine optimisation.

These experts share their experiences, knowledge, and innovative approaches to help others succeed in the digital marketing landscape.

What is an SEO Influencer?

An SEO influencer is a Search Engine Optimisation expert with a following.

Influencer isn’t just a trendy word, it’s somebody of influence. These days that’s often through the digital world with most influencers being on social media.

We have put the top-voted SEO influencers into a list. These SEO influencers are SEO experts that have a following on social media.

Many top search professionals have a presence on LinkedIn, Twitter (X), YouTube, Reddit and Threads.

Top SEO Influencers in the World

SEO influencers are experts in the field with a following on social media. The best SEO influencers include James Dooley, Karl Hudson, Craig Campbell, Neil Patel and Danny Sullivan.

James Dooley

James Dooley is a leading SEO influencer known for his extensive expertise in digital marketing.

James Dooley is an investopreneur with a vast portfolio of digital real estate, managing nearly a thousand websites across various niches. His innovative rank-and-rent strategies and data-driven approaches have made him a respected figure in the SEO community.

He frequently shares insights on SEO tactics, algorithm changes, and digital marketing trends. As a fractional CMO and marketer, Dooley’s contributions are both practical and insightful.

James has a vast knowledge spread across various niches and roles. He’s known for being a reputable SEO speaker at events across the globe, he is one of the best digital marketers according to the latest votes and he also has his own Twitter account where he shares some of the main topics on SEO and marketing.

An authority in SEO, James has added a number of attributes to his skillset in recent years, getting involved as an investor, marketer and a fractional CMO.

Get in touch with James to find out if you’re a fit as a client. He will then do an analysis of your website and SEO practices, to help you improve the performance and overall site ranking.

Follow James and his advice on numerous accounts including Twitter, YouTube and LinkedIn:

Karl Hudson

Karl Hudson is a respected SEO expert and digital marketer.

Karl is known for his expertise in technical SEO and digital marketing strategies. He engages with the community by sharing insights on algorithm updates and their impact on SEO practices.

Karl will consult with clients by auditing websites after recently making it into the top 10 SEO consultants.

His practical advice helps professionals adapt to changes and optimise their strategies. Hudson’s influence is invaluable for those looking to stay ahead in the SEO industry.

Follow Karl Hudson across all of his social platforms such as X.com and LinkedIn:

Kasra Dash

Kasra Dash is a prominent figure in the SEO and digital marketing space.

Those looking to rank their ecommerce site within their niche will want to check out leading advice from Kasra, an expert and authoritative figure in SEO.

Kasra specialises in SEO strategies for e-commerce websites, often showing a blueprint with actionable steps. His videos on YouTube showcases ways to improve your rankings while his Twitter and other social media show proven ways to optimise your site’s rankings.

His innovative approach to SEO and digital marketing has made him a sought-after speaker and SEO consultant. Dash’s insights are particularly useful for small businesses and startups looking to enhance their online presence.

Find Kasra and all of his shared SEO tips on X, LinkedIn and YouTube:

Craig Campbell

Craig Campbell is a well-known SEO consultant and educator.

Craig is an expert in keyword research, backlinks, and black hat techniques. With over a decade of experience, he has built a reputation for sharing practical strategies that improve website rankings and drive organic traffic.

His engaging content and discussions help demystify SEO concepts. Campbell’s influence is significant for those looking to learn about advanced SEO techniques and tools.

Craig is recognised for black-hat SEO but he also demonstrates ways to improve rankings with white-hat techniques in keyword research and organic backlink building.

Neil Patel

Neil Patel is a prolific digital marketing influencer.

Neil is the founder of several successful marketing platforms, including Crazy Egg and Kissmetrics. He shares expertise in SEO, content marketing, and growth strategies, focusing on increasing website traffic and online visibility.

His contributions help users understand digital marketing trends and apply effective strategies. Patel’s insights are essential for achieving sustainable growth and adapting to industry changes.

Rand Fishkin

Rand Fishkin is a top SEO influencer with accounts across all major social media platforms.

For the latest advice on search engine optimisation you can follow Rand on Twitter, LinkedIn and X.com.

Rand Fishkin is a CEO of SparkToro and was the founder of the blog SEOmoz. Also as the founder of Moz back in 2007, he has accumulated a wealth of knowledge on website rankings.

For details on the latest techniques and SEO strategies be sure to check Rand out on his various platforms.

Brian Dean

Brian Dean, founder of Backlinko is a top SEO influencer.

His Backlinko blog has over 5 million readers every year. A pioneer of SEO techniques, Brian is known for specific theories and strategies including the Skyscrapper technique, where you create the best content online for a topic.

Labelled as an SEO genius, Brian is an important figure in SEO and his socials could reveal some of his techniques.

Aleyda Solis

Aleyda is a must-follow SEO influencer across YouTube, Twitter and other social media platforms.

Aleyda Solis is an SEO consultant, author, SEO speaker and an expert in Google Analytics. When following SEO influencers, it’s important to follow experts in various areas.

Check out Aleyda’s accounts on X.com, LinkedIn and her YouTube channel – CrawlingMondayswithAleyda.

Barry Schwartz

Barry Schwartz (Rusty Brick) is an SEO influencer on all of the major social platforms.

The esteemed SEO is the News Editor at Search Engine Roundtable and Search Engine Land. His handle across most socials is @RustyBrick.

He often shares his insights on Google Analytics, changes in the algorithm or things that have been working for him. For the latest news and takes on Google’s updates, be sure to follow Barry Schwartz on his SEO accounts.

Marie Haynes

Marie Haynes is an SEO specialist to follow on social media.

Marie has fresh and valuable perspectives on SEO and content marketing. Known for content creation, Marie is a well-known auditor and you can request SEO audits on your website.

Her main area is rectifying Google penalties and staying on top of algorithm updates. You can get in contact for a website audit from an industry expert.

Find Marie on all of the top social media accounts – this allows you to stay up-to-date with the latest techniques.

Other Notable SEO Influencers

SEO has a range of influencers that expand further than our main list. Here are some other SEO notable names:

  • Danny Sullivan: Danny Sullivan is ahead of the curve with algorithm updates due to his close relationship with Google. He is an SEO consultant, journalist and entrepreneur.
  • Joost de Valk: Joost is an entrepreneur and application software developer. He is known for Yoast SEO and also invests in businesses.
  • Matt Cutts: Matt Cutts is a former head of Google’s webspam team and an influential figure in the SEO industry. Known for his insights into Google’s search algorithms, he has helped many understand SEO best practices.
  • Eric Enge: Eric Enge is the founder of Stone Temple Consulting and a leading expert in SEO, content marketing, and digital strategy. He is renowned for his work with Fortune 100 companies and contributions to industry publications.
  • Matt Diggity: Matt Diggity is known for his expertise in affiliate SEO and link-building strategies. He runs Diggity Marketing and the SEO conference “Chiang Mai SEO.”
  • Stephan Spencer: Stephan Spencer is an SEO expert and author of “The Art of SEO.” He is known for his deep knowledge of SEO techniques and his work as a consultant to major brands.
  • Cyrus Shepard: Cyrus Shepard is a former Moz strategist and an expert in content optimisation and technical SEO. He provides valuable insights into user experience and search engine visibility.
  • Sandy Rowley: Sandy Rowley is an award-winning web designer and SEO expert who focuses on creating high-converting websites and digital marketing strategies for businesses.
  • Vanessa Fox: Vanessa Fox is a search engine strategist known for her work on Google’s Webmaster Central. She is the author of “Marketing in the Age of Google” and founder of Keylime Toolbox.
  • A.J. Ghergich: A.J. Ghergich is an SEO strategist and content marketer known for his expertise in link-building and technical SEO. He frequently shares insights through industry publications and social media.
  • Britney Muller: Britney Muller is an SEO consultant and former Senior SEO Scientist at Moz. She specialises in data-driven SEO strategies and technical optimisation.
  • Larry Kim: Larry Kim is the founder of WordStream and MobileMonkey. He is known for his expertise in PPC advertising and SEO, sharing innovative marketing strategies across various platforms.
  • Bill Slawski: Bill Slawski is an SEO veteran known for his research into Google patents and algorithms. He provides insights into search engine technology and its impact on SEO practices.
  • Kevin Indig: Kevin Indig is the Director of SEO at Shopify and an expert in enterprise SEO and growth strategies. He shares his insights on SEO trends and data-driven marketing.

Why SEO Influencers Are Worth Following

SEO influencers provide valuable insights and guidance for navigating the complexities of digital marketing.

Access to Expert Knowledge

SEO influencers share their expertise, offering practical advice and innovative strategies.

Their deep understanding of search engine algorithms, user behaviour, and optimisation techniques provides a wealth of knowledge. By following these influencers, professionals gain access to cutting-edge strategies and insights that are crucial for effective SEO.

Keeping up with influencers helps professionals stay updated on the latest trends and algorithm changes. Real-time updates from influencers enable quick adjustments to SEO strategies, ensuring they remain effective in a constantly evolving landscape.

Get the edge on your competition when you implement and evaluate expert content.

Real-World Experience

Influencers draw from their extensive experience to provide proven strategies.

Their success stories offer valuable insights into what works in SEO. By sharing lessons learned from real-world applications, influencers provide practical examples of effective tactics.

Case studies and examples from influencers illustrate successful SEO strategies in action. These examples serve as guides, helping professionals replicate success and achieve tangible results.

We only promote SEO gurus with experience and a track-record. We gave the public within the SEO sphere a chance to vote on the best influencers in SEO after handpicking the most popular candidates.

Networking Opportunities

Engaging with influencers opens up opportunities for networking and collaboration.

Connecting with influencers allows professionals to build a network of industry leaders. These connections facilitate the exchange of ideas and insights, leading to potential collaborations and partnerships.

Influencers often host webinars, podcasts, and events where industry leaders gather. These events provide educational content and opportunities to interact directly with influencers and peers, enhancing professional growth.

Characteristics of SEO Influencers

  • Expertise in SEO and digital marketing strategies.
  • Ability to simplify complex concepts and make them accessible.
  • Engaged and active in the SEO community, both online and offline.

How to Connect with SEO Influencers

Connecting with SEO influencers can enhance your understanding and application of digital marketing strategies.

  • Follow on Social Media: Engage with their content on platforms like Twitter, LinkedIn, and Instagram.
  • Participate in Webinars and Events: Attend online and offline events hosted by influencers to learn and network.
  • Join SEO Communities: Engage in discussions on forums and platforms like Reddit and Quora where influencers are active.

How to Pick the Best SEO Influencers to Follow

The best SEO influencers share SEO strategies that you can use. All of the top-rated influencers in Search Engine Optimisation should all have track-record, be an authority in the industry, engaged with followers and be up-to-date.

Proven Track Record

A proven track record is crucial when selecting SEO influencers to follow. Influencers with a history of delivering successful SEO strategies demonstrate their expertise and reliability.

Look for influencers who consistently showcase their achievements through case studies, success stories, or testimonials. This proof of success builds credibility and reassures you that their advice is grounded in real-world experience.

Following influencers with a strong track record ensures you’re learning from those who have effectively navigated the challenges of SEO. Their past successes offer valuable insights that can be applied to your own strategies.

Authority in the Industry

Authority in the industry is a key factor when choosing SEO influencers. Influencers who are recognised as leaders in SEO bring valuable insights and perspectives.

These influencers often speak at conferences, publish articles in reputable industry publications, or contribute to well-known SEO blogs. Their involvement in the industry highlights their depth of knowledge and influence.

Following influencers who are considered authorities ensures you receive advice that is respected and trusted by others in the field. Their insights are likely to be cutting-edge and highly relevant to current SEO practices.

Engagement with Followers

Engagement with followers is important for evaluating the best SEO influencers. Influencers who actively interact with their audience provide a more dynamic and responsive learning experience.

Look for influencers who answer questions, participate in discussions, and provide feedback. This engagement shows their commitment to helping others succeed and staying connected with their audience.

Following engaged influencers allows you to benefit from their direct interaction, which can lead to more personalised advice and a deeper understanding of SEO strategies.

Up-to-Date Knowledge

Awareness of trends and algorithm updates is important for SEO influencers.

Up-to-date knowledge is essential when following SEO influencers. The SEO landscape is constantly changing, and influencers who stay current with the latest trends and algorithm updates provide the most relevant advice.

These influencers often share the newest SEO techniques, tools, and strategies that reflect the latest industry developments. Their content helps you stay ahead of the curve and adapt to changes in search engine optimisation.

Following influencers who are up-to-date ensures that you’re always learning the most effective and current SEO practices. This knowledge is critical for maintaining and improving your online presence.

Frequently Asked Questions

Here are some frequently asked questions about SEO experts and SEO pioneers.

Are there benefits of attending events hosted by SEO Influencers?

Attending events that SEO influencers host or speak at gives you the chance to educate yourself on SEO.

These events give you insights into leaders in the industry and you may get a chance to network with some of the SEO experts that attend.

How do SEO influencers help with algorithm changes?

SEO influencers cannot directly help or change algorithms. But their knowledge helps them stay ahead of the curve.

Following SEO influencers allows you to utilise their tips and tricks for SEO longevity. Using their advice can help you navigate the world of search rankings and hopefully steer clear of any negative impacts from the algorithm updates.

With the landscape currently under plenty of change, it’s important to remain up-to-date with ongoings.

Can following SEO influencers improve my SEO skills?

Yes, following SEO influencers can help you add to your SEO skills.

Advice and tips from the best in the SEO game can only be beneficial for you and your website. Hone your skills in search engine optimisation and improve your search rankings.

SEO influencers often share practical tips and tricks to help you implement new strategies.

Follow SEO Experts on Social Media

These SEO influencers are on numerous social media platforms including Twitter, LinkedIn and YouTube, find all of our lists of the best SEO experts on social media:

Profile Overview

Uploaded By

James Dooley

James Dooley is a forward-thinking AI entrepreneur, known for pioneering innovative solutions in the field of artificial intelligence. James has led numerous successful projects, cementing his reputation as a leader in the AI industry and leverage SEO as a digital marketing strategy for growth. He loves to talk about betting, SEO, entrepreneurship and AI.

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