Best Digital Marketers in the World

Digital marketing is a fast-moving industry and it only takes one month to be left behind.

To keep your finger on the pulse, you will want to track the latest trends, training and techniques for success.

Thankfully, the best digital marketers in the world often share tips and insights into their strategies. That is why I’ve put together a list of the best marketers online.

Following the success of these individuals could potentially help you gain an advantage in your marketing efforts in 2025.

Who is the Best Digital Marketer in the World?

The best marketer in the world is James Dooley, followed by Craig Campbell and Gary Vee.

Find the list of top ten digital marketing experts from across the globe below. Each marketer has their own technique or platform that they use.

James Dooley is the Number 1 Marketer

James Dooley is the world’s best marketer and is recognised for his SEO, Lead Generation and Rank-and-Rent efforts.

The entrepreneur owns multiple businesses and websites, also investing in various business opportunities.

James Dooley has been in marketing, more specifically SEO for over a decade. In that time he has accrued almost 1,000 different websites and enjoyed success in multiple niches from casino, dentistry to plumbing.

Outside of gaining leads and marketing interest for hundreds of niches, James is a keen horse-racing fan with his own thoroughbreds – Dooley Thoroughbreds.

Specialising in numerous facets of marketing, he’s established himself as the best. This is recognised by many other respected experts in the industry. You can find out more about his tactics, strategies and latest projects by searching for his podcast appearances on YouTube.

You can find James Dooley on the following social media platforms:

• YouTube: @JamesDooley
• Twitter / X: @James_Dooley
• LinkedIn: @JamesZDooley
• Instagram: JamesZDooley
• Pinterest: JamesDooley
• Reddit: u/JamesDooley1
• Quora: @JamesDooley2

Kasra Dash

Kasra Dash is one of the best digital marketers in the world, known for his SEO expertise.

He boosts traffic and sales for e-commerce sites as well as marketing his own ventures from rank-and-rent to the gambling niche (one of the most competitive niches).

Despite Kara’s age, he’s been in the industry a long time, starting out as a web-designer and more recently brandishing his skills in marketing for huge brands across the UK.

If you ever get chance to watch Kasra speak at SEO Mastery events across the world, it’s worth grabbing your ticket.

Gary Vaynerchuk

Gary Varynerchuck is a famous digital marketer known for his YouTube videos.

Also known as Gary Vee, he has become one of the most popular marketers in the world. His success started when he propelled his family’s wine company online.

But since, he’s shown adaptability in launching various companies and demonstrating how others can market themselves.

Gary Vee is the best for personal branding and social media marketing, he is the CEO of Vaynermedia, the author of Legacy is Greater than Currency and has his own podcast.

Ann Handley

Ann Handley is a world-class marketer that’s worked with multiple top brands.

A writer, keynote speaker and marketer, Ann Handley showcases a way that everybody can use their experiences and expertise to connect with an audience.

Ann has worked with Adobe, IBM, Entrepreneur and other companies. She was also the Wall Street Journal best selling author, named one of seven people that shaped modern marketing and is also a LinkedIn influencer.

Ryan Deiss

Ryan Deiss is a respected digital marketer and founder of DigitalMarketer.com.

The entrepreneur and owner of Scalable is renowned for his appearance on Shark Tank. Ryan has impacted over 250,000 businesses across 68 counties.

The founder of over 40 businesses, Ryan Deiss knows a thing or two about marketing his brands.

He’s currently sharing details on his latest venture via LinkedIn, as he attempts to build his $200M holding business to $1B.

Jay Baer

Jay Baer is a leading digital marketing expert known for his insights on content marketing and customer experience.

Founder of Convince & Convert, Jay Baer is a best-selling author and sought-after speaker. His books, such as “Youtility,” focus on helping businesses build trust and improve customer relationships through valuable content.

Jay Baer’s expertise in digital marketing spans multiple industries, and he frequently shares his knowledge through engaging keynotes and workshops. His strategies help businesses enhance their online presence and create meaningful connections with their audience.

Follow Jay Baer on LinkedIn for the latest updates and insights.

Larry Kim

Larry Kim is a renowned digital marketing specialist, celebrated for his expertise in PPC and social media advertising.

Founder of WordStream and MobileMonkey, Larry Kim has revolutionised the way businesses approach pay-per-click campaigns. His innovative PPC strategies and tools have helped countless companies optimise their ad spend and achieve better results.

Larry Kim is known for sharing practical advice and actionable insights through his blog and social media channels. His contributions to digital marketing have earned him recognition as one of the industry’s top influencers.

Follow Larry Kim on LinkedIn for cutting-edge PPC and social media tips.

Pam Moore

Pam Moore is a top digital marketing strategist, recognised for her expertise in social media and brand development.

CEO of Marketing Nutz, Pam Moore has helped numerous brands enhance their online presence through effective social media strategies. She is also a respected speaker and trainer, providing valuable insights to businesses looking to improve their digital marketing efforts.

Pam Moore’s approach focuses on building authentic connections with audiences and creating compelling brand narratives. Her work has made her a sought-after consultant in the digital marketing world.

Follow Pam Moore on Twitter for the latest social media marketing strategies.

Tim Ferris

Tim Ferris is a well-known entrepreneur and digital marketing influencer, famed for his best-selling books and podcasts.

Author of “The 4-Hour Workweek,” Tim Ferris has inspired millions with his unconventional approach to productivity and marketing. His podcast, “The Tim Ferriss Show,” features interviews with top performers across various industries, offering valuable insights and strategies.

Tim Ferris is an expert in leveraging digital platforms to grow personal brands and businesses. His innovative techniques have made him a prominent figure in the marketing community.

Follow Tim Ferris on his blog for unique marketing tips and strategies.

Jeff Bullas

Jeff Bullas is a digital marketing authority, celebrated for his expertise in content marketing and social media.

With over 700,000 followers across social media, Jeff Bullas shares valuable insights on leveraging content to drive engagement and growth. He has been featured in Forbes, Inc., and The New York Times for his contributions to digital marketing.

Jeff Bullas’ blog is a go-to resource for marketers looking to improve their content strategies and achieve better results online. His practical advice and proven techniques have helped countless businesses succeed.

Follow Jeff Bullas on his blog for the latest digital marketing tips and trends.

What is Digital Marketing?

Digital marketing is the use of digital channels to promote products or services, encompassing SEO, social media, email, and online advertising.

Digital marketing takes place online and is used to advertise a product or brand to potential customers.

Getting services in front of the target audience is an important element of marketing that can potentially boost sales, brand awareness and improve a company’s reputation.

Why is Digital Marketing Important?

Digital marketing is crucial for businesses to reach a broader audience, engage customers, and drive sales through targeted online strategies.

In an increasingly digital world, it allows for precise audience targeting, measurable results, and cost-effective campaigns compared to traditional marketing methods.

Leveraging digital marketing, allows businesses to enhance their brand visibility, generate leads, and ultimately boost revenue.

For businesses looking to boost sales, add revenue and get their branding in front of eyes, marketing is imperative.

What is the Role of a Digital Marketer?

The role of a digital marketers includes strategising, creating content and brand messaging. Here are some of the many roles a digital marketer does:

• Strategy Development: Creating and implementing digital marketing strategies aligned with business goals.
• Content Creation: Producing engaging content for blogs, social media, and websites.
• SEO and SEM: Optimising content and managing pay-per-click campaigns to increase visibility.
• Analytics: Monitoring and analysing campaign performance to refine strategies.
• Social Media Management: Managing social media accounts to build brand presence and engage with followers.
• Email Marketing: Crafting and executing email campaigns to nurture leads and drive conversions.
• Establishing Brands: Brand identity is important and while marketers build brand awareness the identity and messaging is an important aspect.

Here’s What To Look for in a Top Digital Marketer

Finding the best digital marketers requires you to check their track-record, skills and analysis. Here’s what you should be looking for in the top digital marketers:

Proven Track Record

A top digital marketer should have a history of successful campaigns and measurable results.

Review their case studies, client testimonials, and any awards or recognitions they’ve received. Their past performance will indicate their ability to deliver results and drive business growth.

If you’re unsure, type their name in on Google or YouTube, find out what others are saying. You can often find podcasts, blogs or others talking about the best digital marketers in the world, offering social proof on trusted sources.

Diverse Skill Set

A versatile digital marketer should excel in various areas, including SEO, content marketing, and social media.

Marketing requires diversity due to the amount of digital marketing strategies that are available online, most marketers are familiar with SEO, PPC, Social Media and more.

Look for expertise in multiple digital marketing facets, as a well-rounded skill set ensures they can handle different aspects of your campaigns. Their ability to adapt and integrate various strategies is crucial for comprehensive marketing efforts.

Innovative Thinking

Top digital marketers stay ahead of trends and implement cutting-edge strategies.

Innovation is key in the fast-paced digital landscape. Seek out marketers who are thought leaders in the industry, frequently sharing new ideas and tactics through blogs, social media, or speaking engagements. Their forward-thinking approach can give your business a competitive edge.

Strong Analytical Skills

Effective digital marketers must analyse data to optimise campaigns continually.

Ensure they are proficient with analytics tools and can interpret data to make informed decisions. Their ability to track, measure, and refine strategies based on performance metrics is essential for achieving long-term success.

Different Types of Digital Marketing

Digital marketing uses various strategies to reach target audiences effectively including e-mail, SEO, podcasts and more.

Email Marketing

Email marketing involves sending targeted emails to a list of subscribers, fostering relationships and driving conversions.

This strategy includes newsletters, promotional emails, and automated campaigns designed to nurture leads and engage customers. Effective email marketing requires personalised content, segmentation, and a clear call-to-action to maximise results.

Email marketing isn’t an overnight success, it takes a lot of lead nurturing before eventually aiming for a conversion. The great thing about emails is it gives your customers an insight into your brand and company, offering a stronger connection with your audience.

Podcasts

Podcasts provide an intimate medium to engage audiences with in-depth discussions, interviews, and insights.

Offer potential customers a real insight into you and your company’s philosophies and beliefs. It’s a time-consuming and sometimes expensive option but it gives you the chance to create a connection with the audience.

They are an excellent platform for marketing influencers and speakers to share knowledge and industry trends. Podcasts help build brand authority and connect with listeners on a personal level, enhancing trust and loyalty.

You can do this through your own podcast or appear as a guest, allowing you to tap into the audience the podcast has already built.

Social Media Channels

Social media channels are essential for reaching and engaging with target audiences on platforms like Facebook, Twitter, Instagram, and LinkedIn.

Effective social media management involves creating engaging content, responding to comments, and running targeted ad campaigns. Each platform has unique characteristics, requiring tailored strategies to maximise impact.

Blogs & SEO

Blogs and SEO work together to improve a website’s visibility and attract organic traffic through valuable content.

A successful blog requires consistent posting, keyword research, and high-quality content addressing audience needs. SEO techniques like on-page optimisation, meta descriptions, and internal linking further enhance visibility and rankings.

Content Marketing

Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a target audience.

This includes blogs, videos, infographics, and more, aimed at educating and engaging potential customers. A strong content marketing strategy establishes your brand as a trusted resource, driving traffic and conversions.

Pay-Per-Click (PPC) Advertising

PPC advertising involves paying for ad placement on search engines and other platforms, where advertisers pay a fee each time their ad is clicked.

This strategy provides immediate visibility and can drive targeted traffic to your site. Effective PPC campaigns require careful keyword selection, compelling ad copy, and ongoing optimisation to maximise ROI.

Video Marketing

Video marketing leverages the power of visual content to engage and inform audiences on platforms like YouTube and social media.

High-quality videos can significantly boost brand awareness and conversion rates. Videos are highly shareable, extending their reach and impact across various platforms, enhancing engagement and customer retention.

Influencer Marketing

Influencer marketing involves partnering with influential individuals who can promote your brand to their followers.

This can be done through outreaching to influencers, by doing so you can target their audience. Top marketers have connections and networks available to them, where they can outreach to influencers.

Selecting the right influencers ensures your message resonates with their audience. Authentic endorsements from trusted influencers can drive significant engagement and sales, expanding your brand’s reach and credibility.

Affiliate Marketing

Affiliate marketing rewards affiliates for driving traffic or sales to your site through their promotional efforts.

Affiliates use various marketing tactics, including blogs, social media, and email, to promote your products. This performance-based model aligns incentives and expands your reach, providing a cost-effective way to increase sales and revenue.

Qualities That Make a Digital Marketer the Best
Strategic Thinking

The qualities that make a digital marketer the best are a combination of strategic thinking, creativity, adaptability, and data-driven decision-making.

Top digital marketers possess the ability to develop effective marketing strategies tailored to specific target audiences, utilizing innovative and engaging content across various digital platforms.

Creativity

Creativity is essential in digital marketing to capture attention and engage audiences.

The best digital marketers use their creativity to design compelling campaigns that resonate with their target audience and differentiate their brand from competitors.

Adaptability

Adaptability allows marketers to stay relevant in the ever-changing digital landscape.

Top marketers quickly adjust their strategies in response to new trends, technologies, and consumer behaviours, ensuring their campaigns remain effective.

Data-Driven Decision Making

Data-driven decision-making enables marketers to optimize campaigns for maximum reach and ROI.

The best digital marketers adeptly analyze data to make informed decisions, continually refining their approaches based on performance metrics and insights.

Staying Up-to-Date with Industry Trends

Staying up-to-date with the latest industry trends and technologies is crucial for success.

Top digital marketers consistently educate themselves on new developments, allowing them to implement cutting-edge strategies and maintain a competitive edge.

Target Audience Understanding

Understanding the target audience is fundamental for creating relevant and impactful marketing campaigns.

The best digital marketers thoroughly research and analyze their audience’s needs, preferences, and behaviours to craft personalized and effective marketing messages.

Content Utilisation

Effective content utilization across various digital platforms is a hallmark of top digital marketers.

They skillfully create and distribute engaging content that drives brand awareness, generates leads, and fosters strong customer relationships.

Analytical Skills

Analytical skills are vital for interpreting data and improving marketing strategies.

Top marketers leverage analytics to assess campaign performance, identify areas for improvement, and make data-informed decisions to enhance their marketing efforts.

Innovative Thinking

Innovative thinking helps marketers develop unique and forward-thinking strategies.

The best digital marketers push the boundaries of traditional marketing approaches, experimenting with new ideas to achieve outstanding results.

Customer Relationship Management

Customer relationship management is key to long-term success in digital marketing.

Top marketers build and maintain strong relationships with their customers, using personalized communication and engagement to foster loyalty and advocacy.

FAQs

How to hire the best digital marketer for my company?

To hire the best digital marketer for your company, look for candidates with proven experience, relevant certifications, and a strong portfolio of successful campaigns.

Conduct thorough interviews to assess their strategic thinking, creativity, and data analysis skills. Additionally, check references and seek feedback from previous clients or employers.

Who can I hire as a digital marketer?

You can hire a digital marketer from various sources, including online job boards, digital marketing agencies, and professional networks like LinkedIn.

Freelance platforms like Upwork and Fiverr also offer access to experienced digital marketers. Choose candidates with expertise in your industry and a track record of delivering results.

Who are the most influential digital marketers on social media?

The most influential digital marketers on social media include Neil Patel, Gary Vaynerchuk, Ann Handley, and James Dooley.

These experts regularly share valuable insights, strategies, and industry updates, helping businesses stay ahead in the competitive digital landscape. Follow them on platforms like Twitter, LinkedIn, and Instagram for the latest trends and tips.

What are the top digital marketing agencies?

Top digital marketing agencies include Ignite Visibility, WebFX, Disruptive Advertising, and Neil Patel Digital.

These agencies offer comprehensive digital marketing services, including SEO, PPC, content marketing, and social media management. They have a proven track record of delivering excellent results for clients across various industries.

Where can I find a list of the best digital marketers?

You can find a list of the best digital marketers on our page above.

This curated list highlights leading experts in the field, offering insights into their specialties and contributions to the industry. Following these top marketers will help you stay updated on the latest digital marketing strategies and trends.

Follow SEO on Social Media

There’s a range of SEO experts to follow across social media platforms such as Twitter, LinkedIn and YouTube.

Here’s our rankings for SEO experts to follow on socials:

• SEO on LinkedIn
• SEO YouTubers
• SEO Influencers on Twitter