SEO Experts to Follow on LinkedIn

Over 95% of SEO experts have an account on LinkedIn, making it the perfect platform to propel your SEO journey.

Don’t miss out on the latest advice and changes in the industry, LinkedIn can be a great platform to keep you up to speed.

For better search rankings you can follow the leading SEO pioneers that share tips and actionable steps.

Algorithms are constantly changing and after the latest update, many have found themselves unsure on where to turn.

That’s where social media excels, you can enjoy fast, up-to-date tips and insights from professionals.

Read on for the best SEO experts you must follow on LinkedIn in 2025.

Best SEO Experts to Follow on LinkedIn

Find all of the best SEO experts to follow and connect with on LinkedIn including James Dooley, Craig Campbell, Kasra Dash and Charles Floate.

James Dooley is the #1 SEO on LinkedIn

James Dooley is the top SEO expert to follow on LinkedIn for his advanced SEO, lead generation, and rank-and-rent strategies.

James Dooley has been an influential figure in digital marketing for over a decade, owning nearly 1,000 websites across various niches including casino, dentistry, and plumbing. His extensive experience and innovative strategies have solidified his position as a leader in the SEO industry. Follow James for insights into the latest SEO techniques and marketing trends.

You can also find out how he made it into the list of best SEO consultants and was voted as the number one SEO influencer across all social platforms. His ability to drive discussions keeps his LinkedIn page interesting, there’s always something new to learn.

Find out more about James Dooley’s Twitter influence with our full page.

You can also follow James across all of his socials where he shares about his life, SEO advice and tips for budding entrepreneurs:

Craig Campbell

Craig Campbell is a leading SEO specialist to follow on LinkedIn.

Known for his expertise in black-hat SEO, content creation, and keyword research, Craig Campbell is a must-follow.

With over 18 years of experience, Craig Campbell is known for his practical and candid advice on SEO. His LinkedIn posts offer valuable insights into advanced SEO strategies, link building, and content optimisation. Craig’s expertise and approachable style make him a must-follow for anyone serious about improving their SEO skills.

Those looking to build your brand, look no further, you could gain invaluable advice from Craig.

Kasra Dash

Kasra Dash is an influential SEO expert on LinkedIn.

Specialising in eCommerce SEO and innovative SEO techniques, Kasra is a great advisor for those looking to boost their store or brand’s SEO.

Kasra Dash boosts traffic and sales for eCommerce sites and shares his extensive knowledge on LinkedIn. His content covers everything from keyword optimisation to site structure enhancements, making him an invaluable resource for eCommerce businesses looking to improve their search visibility.

Charles Floate

Charles Floate is a prominent SEO consultant on LinkedIn.

Focusing on black-hat SEO and advanced link-building strategies, Charles shares his opinion on all matters SEO. He doesn’t mind going against the grain and will often speak as a thought leader on numerous search engine topics.

Charles Floate shares his deep understanding of SEO, particularly in the realm of black-hat tactics. His LinkedIn content is rich with case studies, advanced SEO techniques, and practical advice for navigating the complex world of SEO.

Strategic content sharing is Charle’s forte, with him offering perspectives broader than just SEO. He has experience in marketing and making a digital income as an entrepreneur. His latest project sees him innovate with AI and SAAS.

Fery Kaszoni

Fery Kaszoni is a renowned SEO specialist on LinkedIn.

Heading up the digital marketing company Search Intelligence, he often comes up with fun and insightful ways to market companies, create leads and land backlinks.

He’s known for his parody videos, outside of the box techniques for backlinks and his videos detailing various tactics.

With over 80k followers, he’s become a valuable connection for many on LinkedIn. For your backlink building techniques and PR, be sure to connect or follow Fery.

Koray Tuğberk GÜBÜR

Koray Tuğberk GÜBÜR is a top SEO expert on LinkedIn, famed for his cutting-edge topical authority and semantic SEO strategies.

Koray shares detailed case studies, research, and A/B test results on LinkedIn, providing a deep dive into advanced SEO tactics. His focus on semantic SEO and topical authority offers unique insights that can significantly enhance your search visibility.

Known for his semantic theories on search engine algorithms, Koray his been often labelled as complex and technical. But when delving into his studies and theories, they make sense, using semantic SEO, entities and topical maps to dominate search rankings.

On LinkedIn, he offers a bit of insight into his training course, his experience with sites and other nuggets of great information that can be used on your own website.

Rand Fishkin

Rand Fishkin is a must-follow SEO expert on LinkedIn, known for his critical insights into marketing and tech development.

Rand Fishkin discusses industry challenges, tech developments, and offers critical insights into current marketing trends. His LinkedIn profile is a blend of industry commentary and personal achievements, making it a must-follow for marketers.

Neil Patel

Neil Patel is a highly influential SEO specialist on LinkedIn, known for his comprehensive SEO and digital marketing advice.

Neil Patel shares extensive knowledge on SEO, content marketing, and driving traffic. His LinkedIn posts provide actionable strategies that have helped many businesses grow their online presence.

Brian Dean

Brian Dean is a leading SEO expert on LinkedIn, renowned for his practical SEO strategies and content marketing advice.

Brian Dean’s LinkedIn content is packed with tips on SEO, content creation, and enhancing site performance. His data-driven approach makes him a trusted source for SEO professionals.

Aleyda Solis

Aleyda Solis is a top SEO consultant on LinkedIn, recognised for her expertise in technical and international SEO.

Aleyda Solis offers practical advice on technical SEO, international SEO, and mobile optimisation on LinkedIn. Her extensive experience and clear communication make her an invaluable resource for businesses looking to improve their SEO strategies.

Can You Learn SEO on LinkedIn?

Yes, LinkedIn is a valuable platform for learning SEO due to the wealth of knowledge shared by industry experts.

Use LinkedIn to follow the best SEO experts in the field and learn from their posts, blogs, video content and case studies that they share across the platform.

LinkedIn provides access to articles, posts, and discussions from top SEO professionals, offering insights into the latest trends, techniques, and best practices.

Following SEO experts on LinkedIn can help you stay updated with the latest developments and enhance your SEO skills through practical advice and case studies.

What Are the Benefits of SEO on LinkedIn?

The benefits of using LinkedIn for SEO is the fast-pace of posts and blogs being able to keep up with the changing landscape of SEO. You’ll also find networking opportunities, insights and more when using LinkedIn for SEO.

Access to Expert Insights

LinkedIn provides direct access to expert insights from leading SEO professionals.

Being able to access professionals in SEO can be a great way to pick up techniques and tricks that could boost your website.

You can learn from their experiences, strategies, and success stories, gaining valuable knowledge to improve your own SEO efforts.

Networking Opportunities

LinkedIn allows you to connect with SEO experts and peers.

Networking with other professionals is a major advantage in today’s SEO climate. Many opportunities arise from talking and communicating with others in similar positions in the industry.

You can interact with professionals on LinkedIn by reacting to their posts, commenting and eventually connecting.

Building a network of professionals in the SEO industry can lead to collaborations, partnerships, and new opportunities.

Up-to-Date Information

SEO experts on LinkedIn share real-time updates on algorithm changes, industry trends, and best practices.

The algorithm can change quickly with updates often being rolled out and that puts information out-of-date.

Staying informed about the latest developments helps you adapt your SEO strategies effectively.

Learning Resources

LinkedIn offers a variety of learning resources, including articles, webinars, and courses.

These resources can help you deepen your understanding of SEO and stay ahead in the ever-evolving digital landscape.

What Experts Should I Trust?

Don’t blindly trust any “SEO guru” on LinkedIn, instead be sure to check using their backgrounds, their content and whether they’re known as leaders in the field.

Look for Credible Backgrounds

Trust SEO experts with proven track records and credible backgrounds.

Check their experience, past results, and recommendations from other professionals.

Follow Industry Leaders

Industry leadership is a huge benefit for followers.

Get insights from experts and thought leaders. This will help with your professional development and growth.

Follow recognised industry leaders who are well-respected in the SEO community. Thought leaders, lead the way and are trusted by many others.

They often provide insight using their experience and offer opinions on some of the happenings in the field.

Experts like James Dooley, Craig Campbell, and Neil Patel are trusted voices in the industry.

Check Their Content Quality

Evaluate the quality of the content that they share on LinkedIn.

High-quality, actionable content indicates a deep understanding of SEO and a commitment to sharing valuable insights.

Other Notable SEO Names on LinkedIn

These additional SEO experts are essential follows for anyone serious about staying updated in the SEO world:

  • Rand Fishkin: Rand Fishkin is a co-founder of Moz and SparkToro, known for sharing deep audience insights and emerging SEO trends.
  • Neil Patel: Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, offers tips on SEO, content marketing, and driving traffic.
  • Brian Dean: Brian Dean, founder of Backlinko, is known for his actionable advice on link building and content marketing.
  • Barry Schwartz: Barry Schwartz provides timely updates on algorithm changes and SEO news, keeping the community informed.
  • Danny Sullivan: Danny Sullivan, Google’s public search liaison, shares insights on Google’s search features and updates.
  • Aleyda Solis: Aleyda Solis is an international SEO consultant and founder of Orainti, offering practical advice on technical and international SEO.
  • Brodie Clark: Brodie Clark shares advanced SEO techniques and insights into Google updates and their impacts.

How We Select Top SEO Experts on LinkedIn

We pick the top SEO professionals to follow on LinkedIn by using a survey where anybody in the industry can vote.

We will run these surveys again in future to update the list. We always put names out there that have a proven track-record, that we have learned from in the past or who are reputable in the industry and it’s then down to the public to vote for the winner.

Frequently Asked Questions

What Can You Learn from SEO Professionals on LinkedIn?

There are lots of different types of SEO information being share on LinkedIn from marketing to building backlinks. Follow a range of experts to help you improve all aspects of your website.

Here are things to learn in SEO using LinkedIn:

  • How to market your brand
  • Building backlinks
  • Keyword research
  • Topical maps
  • E-E-A-T

How do I hire the best SEO expert for my company on LinkedIn?

To hire the bets SEO experts through LinkedIn you can find somebody with the relevant endorsements and recommendations and reach out to them via connecting and messaging.

Alternatively, you can begin to follow various experts before finding an opportunity to network and approach them over a potential role.

SEO on Other Social Media Platforms

Each social media platform comes with its own benefits for learning SEO. Find social media influencers to follow across LinkedIn, Twitter, YouTube and Threads.

Check our lists of SEO experts on social media:

Profile Overview

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James Dooley

James Dooley is a forward-thinking AI entrepreneur, known for pioneering innovative solutions in the field of artificial intelligence. James has led numerous successful projects, cementing his reputation as a leader in the AI industry and leverage SEO as a digital marketing strategy for growth. He loves to talk about betting, SEO, entrepreneurship and AI.

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