SEO Agency Leads

You’ve got the SEO side of things down, but you need more clients and a little direction…

Without a steady stream of inquiries, scaling your business and proving your expertise in the industry becomes an uphill battle.

The solution lies in attracting high-value clients actively seeking your SEO services. A strategic lead generation plan helps you capture their interest, grow your reputation, and secure new clients.

Read on to discover how to build an unshakeable pipeline of SEO leads in 2024 and elevate your agency to the next level, this includes a zero-risk lead company and some tactics you can apply yourself.

What Are SEO Agency Leads?

SEO agency leads consist of businesses and individuals seeking professional SEO services.

Companies looking to gain more traffic, leads and rank higher on search engines are potential SEO agency clients, also known as leads.

These prospects can range from local businesses looking to rank for area-specific terms to larger companies aiming to dominate industry keywords. Effective SEO lead generation involves targeting these potential clients through multiple channels like organic search, social media, networking, and paid advertising.

Lead generation is crucial for maintaining a steady stream of clients and growing your SEO business over time.

Why You Need SEO Lead Generation

SEO lead generation drives client acquisition, builds brand authority, and sustains business growth in a competitive digital landscape.

Builds Brand Visibility

High-quality leads enhance brand visibility by placing your SEO agency in front of potential clients searching for specialised services.

Ranking for terms such as “SEO agency [location]” or “SEO services for law firms” positions your business as a trusted provider.

Credibility grows when prospects see your agency ranking well for relevant keywords, reinforcing your expertise in the field. This visibility attracts inquiries, resulting in a consistent flow of potential clients.

More Revenue

More leads directly translate into more revenue for your SEO agency.

Each lead represents a new opportunity to upsell services like link-building, content optimisation, or technical SEO. Capturing and nurturing high-value leads can convert prospects into long-term clients, increasing overall profitability.

A robust lead generation strategy ensures a steady pipeline of inquiries, maximising conversion rates.

Sustainable Business

SEO lead generation provides a sustainable business model by ensuring a consistent stream of clients.

Generating quality leads enables strategic planning, allowing your agency to predict future revenue and allocate resources effectively.

Maintaining a steady influx of clients also helps stabilise cash flow, allowing the business to grow steadily rather than relying on one-off projects.

Business Growth

Growing your SEO agency requires a reliable flow of leads to expand services and enter new markets.

With a consistent influx of inquiries, agencies can explore niche markets like SEO for dentists, manufacturers, or local businesses.

Establishing authority in a specific sector opens up opportunities to diversify services, whether it’s full-service SEO or specific offerings like content optimisation or technical SEO audits.

How Do You Grow Your SEO Agency?

Here’s how you grow your SEO agency through lead generation and marketing, watch all of my tips and proven strategies in this video:

How Can You Generate SEO Agency Leads?

Generate SEO agency leads with more than SEO – including PPC, Social Media & Email Campaigns.

SEO for Lead Generation

SEO lead generation for an agency requires optimising your own website to rank for key terms relevant to your target market.

We don’t need to tell you how to do that – you’re already an expert on ranking on search engines, it’s time to show that to your potential clients.

Identify your focus – whether it’s industry-specific SEO, like “SEO for healthcare” or “SEO for law firms,” or location-based terms like “SEO agency Manchester.”

Create high-quality content, build a strong backlink profile, and structure internal links to set up effective silos. Include case studies and client testimonials to showcase your results. Ranking well for targeted keywords proves your expertise and attracts potential clients.

But there are more ways than SEO to generate leads for your agency.

PPC

PPC campaigns target prospects actively searching for SEO services.

Bid on keywords like “SEO agency near me,” “technical SEO services,” and “link-building experts.” Use tailored landing pages that address specific services and include clear CTAs such as “Request a Free SEO Audit.”

Consider running ads that offer free site audits as a hook to attract inquiries. While PPC can be competitive, targeting long-tail keywords can reduce cost per click and increase conversions.

This is a quick-win way to generate leads but the quality leads take a while to cultivate and this can become costly.

Email Campaigns

Email campaigns nurture potential SEO clients by providing informative content and building trust.

Collect email addresses via forms on your website offering downloadable guides, like “Top SEO Strategies for Small Businesses.”

Segment your leads based on their interest or business type and send personalised content to guide them through your service offerings. Regular newsletters keep prospects informed about SEO trends and the benefits of your services, encouraging them to inquire further.

Social Media

Social media platforms provide both organic and paid avenues for generating SEO leads.

Use Facebook and LinkedIn for retargeting ads to engage visitors who have already interacted with your website.

Retarget marketing is a strong way to expand your online presence and target those that have shown interest on your website. For instance, you may have done the hard work via SEO but now you need to zone-in and convert them into clients.

Create and share content showcasing your SEO expertise, such as blog posts, guides, and case studies.

Network actively on LinkedIn by connecting with marketing managers, business owners, and other professionals who may need SEO services. Frequent posting on social media builds brand authority and keeps your agency top-of-mind for potential clients.

Networking

Networking is a powerful tool for growing an SEO agency through referrals.

Team up with lead generation companies, web designers, and PPC agencies, who often need to refer clients seeking organic SEO services.

Attend local business meet-ups and SEO conferences to build relationships and establish your reputation. Cultivating these partnerships can result in a steady stream of high-quality leads, as other industry professionals recommend your agency.

Upsell Other Services

Offering additional services like link-building, content creation, and technical SEO audits can help maximise lead value.

Presenting a free site audit, as mentioned in the transcript, allows you to highlight areas where the client could benefit from extra services. Providing an in-depth analysis of their website’s technical issues, content gaps, and backlink profile showcases your expertise and increases the likelihood of converting leads into full-service clients.

Content Marketing

Content marketing is essential for attracting SEO leads by showcasing your agency’s expertise.

Publish blog posts, guides, and case studies on topics like “Top SEO Strategies for 2024” or “How to Improve Local SEO.” Include detailed guides explaining different aspects of SEO, demonstrating your knowledge and attracting businesses looking for expert advice.

In addition to blogs, you can use long-form or short-form videos, podcasts and other content.

Use CTAs throughout the content to capture leads, such as “Contact us for a free consultation.” Sharing this content on social media and SEO forums further amplifies your reach.

How to Get Free Lead Generation at FatRank

FatRank provides a no-risk, pay-on-conversion lead generation model for SEO agencies.

Through its extensive network and strategic marketing, FatRank generates high-quality leads tailored to your agency’s specific services, whether it’s link-building, technical SEO, or content marketing. Only pay when leads convert into paying clients, ensuring a guaranteed return on investment. Apply to join FatRank’s lead generation program, where exclusive leads help grow your agency without upfront costs.

How to Find SEO Clients: Who to Target and Where

Finding SEO clients involves targeting specific industries and using platforms frequented by business owners.

Focus on professionals seeking SEO services, such as marketing managers, business owners, and digital marketers.

Network on LinkedIn, attend local business meetups, and partner with agencies like web design or PPC firms who often need to refer clients for SEO services. Use targeted ads, educational content, and personalised outreach to attract high-quality leads.

FAQs on SEO Agency Leads

How can I attract high-quality SEO leads?

High-quality leads can be attracted by ranking for niche-specific keywords, offering free audits as a hook, and showcasing client testimonials and case studies on your website. Networking with industry professionals and using retargeting ads can also bring in more targeted inquiries.

What makes an SEO agency stand out from competitors?

An SEO agency stands out by demonstrating proven results through case studies, offering tailored services, and maintaining a strong online presence. Ranking for competitive terms relevant to your target market showcases your expertise and builds credibility.

Is PPC worth it for generating SEO leads?

PPC can be effective for generating SEO leads if you target the right keywords and use strategic landing pages. Consider bidding on long-tail keywords to reduce costs and increase conversion rates. However, monitor your PPC campaigns closely to avoid click fraud and maximise ROI.

What role does social media play in SEO lead generation?

Social media plays a significant role in SEO lead generation by allowing for organic engagement, content sharing, and targeted advertising. Platforms like LinkedIn provide opportunities to network with potential clients, while retargeting ads on Facebook can help re-engage website visitors.

Should I partner with other agencies for referrals?

Yes, partnering with web design, PPC, and lead generation companies is an effective way to receive referrals. These agencies often encounter clients who need SEO services and can direct them to your business, creating a steady flow of quality leads.