Outbound Lead Generation Agency

Find the best outbound lead generation agency to help you target new customers.

Outbound leads allow you to specifically target customers to help you find quality leads that are likely to convert. 

Outbound lead generation requires plenty of work and there are numerous ways to attract these types of leads.

Find out more about outbound strategies and a way to get risk-free lead generation where you only pay when they convert.

What Are Outbound Leads

Outbound lead generation is a strategy a business uses to target potential customers. The goal is to find a stream of leads and then convert them into customers.

Outbound lead generation differs from inbound lead generation because you go looking for these types of leads with campaigns. 

Outbound leads can be found via ad campaigns, PPC, SEO and many other techniques. 

These types of leads take a lot of work to acquire and more to nurture, turning them into warm or hot leads.

If you’re searching for outbound leads, then you’ll need a strategy to ensure that you get qualified leads – be sure to use an expert agency that is familiar with lead gen.

What Does An Outbound Lead Generation Agency Do

An outbound lead generation agency are experts in outbound lead strategies. There are various tactics to target potential customers through obtaining qualified leads.

A company that knows what they’re doing will find leads that are likely to convert into customers. These leads are then qualified and turned from cold, into warm or hot leads, making them more likely to convert.

Agencies are often well-oiled machines with various team members that specialise in various areas, this could be through web content, SEO, PPC, cold calling or other tactics.

Benefits of Outbound Lead Generation

There are lots of advantages to outbound lead generation, including the benefit of being able to target specific leads.

Here are some of the benefits to using lead generation:

Quick Leads

When you trust a reputable lead generation agency, you can be sure to enjoy quick leads. The process is fast, as you go after potential customers.

You can prompt them to act fast and also find the leads yourself. Being able to do this quick is a huge benefit to outbound lead generation.

Highly Specific

The biggest benefit of outbound leads is that you’re able to specifically target leads, the great thing about this is that once you find a quality lead, you can rinse and repeat.

Outbound lead generation enables you to go out there and find leads that resonate with your business.


Finding outbound leads is straightforward, there are numerous tactics but overall it is a straightforward process.

When using an agency, they will already have strategies ready to go.

Brand Awareness

You can’t miss – if your outbound leads don’t initially convert, they at least build brand awareness.

The more people that talk about your company or at least being aware of it is always a bonus.

The Risks of Outbound Lead Generation

Outbound leads don’t come without their downfalls, they are renowned for being expensive and also sending many marketers astray.


Outbound leads are expensive, that’s because they take a lot of strategy. This includes research, testing and nurturing.

Despite it being a straightforward process, there is expertise required. You will usually need to invest money upfront when investing in outbound leads but I have some good news for you.

Read on for more details on how to enjoy risk-free lead generation that you don’t pay for until you convert the leads.

Time Consuming

Many people that choose to “DIY” their outbound strategy risk spending time chasing the wrong leads.

Outbound leads are time consuming. There are multiple facets to generating leads and it can be difficult to know where to focus your efforts. 

I recommend consulting a lead generation agency that knows what they’re doing.

Get Free Outbound Lead Generation

It’s usually costly to begin outbound lead generation but I have a solution for you.

Most lead generation requires you to pay per lead. This becomes expensive and doesn’t guarantee results. 

It’s painful and stressful to invest money on poor quality leads.

But what if you could get leads for free, and enjoy risk-free outbound leads. You only pay once the leads are converted.

FatRank is an agency that works on a pay-on-conversion concept, meaning you only pay for the leads once they become customers. This ensures that a business gets peace of mind, risk-free leads that promise return on investment.

Outbound Lead Strategies

There are plenty of outbound lead generation strategies including PPC, SEO, e-mail marketing and content marketing.


Pay Per Click (PPC) campaigns allow you to advertise. This can be done on Google, allowing you to target specific customers.

This type of lead generation can be valuable when done correctly. Target customers through PPC for quick results.

You can easily pile up leads with the right strategy. But it takes a while to get qualified and warm leads.

Cold Calling

Cold calling is a difficult way to find leads. These cold leads aren’t guaranteed to be good quality.

If you are looking to cold call, you will need to find leads or qualify them. This needs a sales team and can be costly.

Email Marketing

Email marketing is a great way to get leads, this can be done by gaining email subscribers.

Getting a subscriber list is a valuable technique to garnering leads. 

Powering up these emails takes skill, from the titles to the content. Generate a stream of useful content that connects with your audience. 

But first you need to look at strategies to get email subscribers.


SEO is one of the riskiest ways to collect outbound lead generation. 

There are no guarantees on getting results from SEO, especially in this day and age with all of the controversy and recent Google updates.

Not only does it take a lot of investment, it takes time to allow the results to come to fruition. 

Not All Leads Are Equal

All leads differ, some can be cold or irrelevant. That is why I recommend my business – FatRank – we only find exclusive leads. 

Bad leads can send you on a chase. The last thing you want to do is spend money, and waste time. Be sure to opt for high quality leads.

Exclusive leads are specific to your business and industry. This means that we tailor our approach specifically for you. 

We’re so confident that we don’t ask for payment until they convert into customers.

You will then want to qualify leads, making them more likely to convert. There are ways to do this correctly. 

Get exclusive, real-time and qualified leads with FatRank’s high quality process.

Frequently Asked Questions

What is the role of content in outbound lead generation?

Content plays a crucial role in outbound lead generation by providing valuable information that engages and nurtures prospects. High-quality content, such as blogs, whitepapers, and case studies, can be used in email campaigns, social media posts, and PPC ads to attract and convert leads.

What are the latest trends in outbound lead generation?

Latest trends in outbound lead generation include the use of AI and automation, personalised video messages, and account-based marketing (ABM). AI and automation tools streamline lead generation processes, making it easier to identify and engage with prospects. Personalised video messages add a human touch to outreach efforts, increasing engagement. ABM focuses on targeting specific accounts with tailored campaigns, enhancing the effectiveness of outbound lead generation.

Profile Overview

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James Dooley

James Dooley is a forward-thinking AI entrepreneur, known for pioneering innovative solutions in the field of artificial intelligence. James has led numerous successful projects, cementing his reputation as a leader in the AI industry and leverage SEO as a digital marketing strategy for growth. He loves to talk about betting, SEO, entrepreneurship and AI.