Cleaning Leads

You’re set-up to clean and provide your expertise but you can’t find regular clients.

There are plenty of people out there needing cleaning support for their home, office or commercial property, you just need to find them.

Using cleaning leads allows you to connect with potential customers. We have the perfect lead gen’ company that offer their service for free, you only pay once you convert the customer, what have you got to lose?

Read on for other strategies that you can also implement yourself with cleaning lead generation through Social Media, PPC & SEO.

Contents

1 Why Do Cleaning Companies Need Lead Generation Services?
2 Why Do You Need Cleaning Leads?
3 What are the Best Strategies to Generate Cleaning Leads?
4 What Are the Benefits of Using a Commission-Based Lead Generation Model for Cleaning Companies?
5 How Quickly Can I Start Receiving Cleaning Leads After Signing Up?
6 What Types of Leads Will I Receive for My Cleaning Business?
7 How Do You Find Cleaning Clients and Who to Target and Where?
8 How Can I Grow a Cleaning Business?
9 FAQs on Cleaning Leads
10 Other Lead Generation Articles

Why Do Cleaning Companies Need Lead Generation Services?

A lead generation service for cleaning companies connects you with high-quality clients actively seeking domestic or commercial cleaning services through targeted marketing efforts.

FatRank.com operates on a commission-based model, meaning you pay only for the leads you receive—there are no upfront costs. Partnering with a lead generation expert like FatRank.com ensures you get exclusive, qualified leads that help grow your cleaning business without financial risk.

Lead generation agencies allow you to concentrate on cleaning while they gather quality leads saving you time and money.

Get Zero-Risk Lead Generation for Cleaners
Enquire today

Why Do You Need Cleaning Leads?

Cleaning leads are essential for maintaining a steady flow of clients, establishing business credibility, and securing long-term success.

Drive More Revenue

An increase in cleaning leads directly translates into higher revenue.

Securing more clients through targeted marketing and effective SEO provides a consistent stream of bookings. Upselling additional services, like carpet or deep cleaning, to existing clients further boosts income. More leads create opportunities to expand services and maximise profits.

Build Brand Visibility

Quality leads enhance your brand’s visibility in the local market. Consistent appearances in search results and social media ads make your company more noticeable to potential clients.

An optimised website featuring testimonials and case studies showcases expertise, building trust and encouraging word-of-mouth referrals.

Ensure Sustainable Business Growth

Sustainable growth requires a regular influx of new cleaning leads from diverse channels. Generating leads from social media ads, SEO, and referrals prevents over-reliance on any one source.

A diverse strategy secures predictable income, facilitating business expansion, hiring more staff, and boosting profitability.

Gain a Competitive Edge

Exclusive cleaning leads give your business a competitive advantage. Competing companies often use similar marketing tactics, so adopting unique lead generation techniques sets you apart.

Highlighting high-quality services and customer-focused solutions attracts premium clients willing to pay for reliable, detailed work.

What are the Best Strategies to Generate Cleaning Leads?

You can generate your own cleaning company leads through SEO, PPC ads, or social media. Here’s how to apply each strategy effectively:

SEO for Cleaning Companies

SEO ranks your cleaning business website for targeted local keywords, attracting quality leads. Focus on creating service-specific pages, such as “office cleaning in [City]” or “residential deep cleaning.” Incorporate local SEO by setting up your Google My Business profile and building citations in local directories.

Quality content, positive testimonials, and before-and-after galleries enhance trust and authority, improving your website’s visibility on search engines. A professional website that answers all your customer queries is essential. By leveraging SEO, you can achieve long-term success. Decide your niche and rank for that particular type of cleaning. If you offer multiple services, create dedicated pages for each one and ensure they’re optimised for SEO.

PPC Advertising

PPC advertising provides immediate visibility but requires strategic budgeting. Target high-intent keywords like “affordable carpet cleaning services” to capture clients ready to book now. Set a reasonable budget and monitor ad performance to avoid overspending. Including ad extensions, such as location and call buttons, increases conversions and ensures your PPC efforts result in quality leads.

PPC is an expensive method for lead generation but if you want quick-wins and have experts in place to guide you, it’s worth a try. Be sure to monitor how much it costs you per lead and per acquisition.

Email Campaigns

Email campaigns nurture existing leads and attract new clients for your cleaning business. First, offer something valuable to your audience through SEO tactics or PPC, such as a discount or free resource in exchange for their email address. Collect email addresses from inquiry forms and send targeted emails promoting seasonal cleaning services, discounts, and cleaning tips.

Personalised emails build relationships with your audience, making them more likely to book your services and recommend them to others.

Social Media Marketing

Social media platforms provide cost-effective avenues for both organic and paid lead generation. Regularly post cleaning tips, before-and-after photos, and customer testimonials to engage followers and showcase your expertise. Run targeted ads on platforms like Facebook and Instagram, focusing on local areas to attract clients nearby. Use retargeting ads to engage previous website visitors, reminding them to book your services.

Before and after content or showing you cleaning can be a cathartic and satisfying piece of content, showcasing your work keeps your brand fresh in the audience’s mind.

Social media allows for both inbound and outbound lead generation strategies. Organic posts show your work, while paid ads target specific audiences within your locality.

Referrals and Networking

Referral programs and networking with related businesses generate quality cleaning leads. Partner with real estate agents, property managers, and local businesses to exchange referrals. Offer discounts or free add-ons for clients who refer new customers to you.

You can make them part of affiliate marketing and offer commission or a discount to those that refer you.

Establishing these relationships creates a network that consistently generates new inquiries and builds your reputation in the industry.

Content Marketing

Content marketing establishes your cleaning business as a knowledgeable authority in the industry through video and blog content. Publish blogs, guides, and videos related to cleaning techniques, DIY tips, and cleaning product recommendations.

Optimise your content with relevant keywords, such as “how to deep clean a carpet,” to rank on search engines. Valuable content attracts visitors to your website, turning them into leads by offering informative, helpful resources.

What Are the Benefits of Using a Commission-Based Lead Generation Model for Cleaning Companies?

Commission-based lead generation services are favoured for their little risk and cost efficiency, here are the benefits of using pay-on-conversion models:

No upfront risk: You only pay for successful leads that convert into paying customers.
Cost efficiency: Avoid spending on ads and marketing that may not yield results—pay only for real business opportunities.
Aligned interests: The lead generation provider’s success depends on delivering leads that convert, ensuring higher lead quality compared to traditional models.
Flexibility: Scale your cleaning business without overspending on ineffective marketing.

How Quickly Can I Start Receiving Cleaning Leads After Signing Up?

Cleaning leads are typically delivered within 24 to 48 hours after signing up.

The onboarding process is quick and straightforward, ensuring your lead generation campaign starts delivering results almost immediately.

If you choose FatRank.com, the campaign is tailored to your specific needs, ensuring leads start flowing in as soon as the setup is complete.

What Types of Leads Will I Receive for My Cleaning Business?

FatRank.com generates a range of leads for cleaning businesses, carefully tailored to match your service offerings. These include:

Residential Cleaning Leads

Leads focused on regular domestic cleaning, deep cleaning, and end-of-tenancy cleaning. Homeowners looking for reliable and efficient cleaning services form the bulk of these inquiries.

Commercial Cleaning Leads

Leads for office cleaning, retail space maintenance, and hospitality cleaning. Businesses and commercial properties in need of regular or one-off cleaning solutions fall into this category.

Specialised Cleaning Leads

Leads for specific services such as carpet cleaning, upholstery cleaning, window cleaning, and more. Clients seeking expert services for niche cleaning tasks are part of this group.

All leads are carefully qualified to ensure relevance to your business, improving your chances of conversion. The volume of leads depends on your business’s capacity and geographic focus, ensuring a consistent flow of opportunities that align with your operational goals.

How Do You Find Cleaning Clients and Who to Target and Where?

There are plenty of people to target for your cleaning lead generation campaign including home-owners, business owners, estate agents and more.

Target Local Homeowners and Office Managers

Local homeowners and office managers often seek reliable cleaning services for their homes and workplaces.

Focus your efforts on residential areas for home cleaning services, where homeowners need regular upkeep or deep cleaning. For office cleaning, target business districts, engaging directly with office managers who handle facility maintenance.

Engage with Property Managers and Real Estate Agents

Property managers and real estate agents are valuable sources of consistent cleaning work.

Partner with these professionals to offer move-in, move-out, and post-renovation cleaning services. Building relationships with real estate agents often leads to referrals, as they frequently encounter clients needing professional cleaning for properties they manage or sell.

Leverage Online Community Groups and Apps

Engage with local community groups online and advertise on neighbourhood apps to connect with potential clients.

Post about your cleaning services in community forums like Facebook groups, Nextdoor, and local classifieds. These platforms provide direct access to residents and businesses actively seeking cleaning services in your area.

Participate in Community Events

Participating in local community events helps you network and showcase your cleaning services.

Set up a booth at community fairs, home expos, or business networking events to engage with potential clients. Offering exclusive event discounts or free quotes can entice attendees to try your services, building your client base through face-to-face interaction.

How Can I Grow a Cleaning Business?

Grow your cleaning company through lead generation with some of my tips in this video:

FAQs on Cleaning Leads

How Do I Generate Leads for My Cleaning Business?

Generate leads through a mix of local SEO, social media marketing, content marketing, and referral partnerships. A strong online presence and strategic marketing campaigns attract clients actively searching for cleaning services.

What Are the Best Marketing Strategies for Cleaning Services?

The best strategies include SEO for local visibility, social media marketing for engagement, email campaigns for client nurturing, and content marketing to establish expertise.

Networking and referral programs also effectively drive high-quality leads.

How Can I Convert Inquiries into Cleaning Appointments?

Respond promptly to inquiries, provide detailed information on services, and offer tailored quotes.

Use a customer-centric approach to understand the client’s needs and build trust, increasing the likelihood of booking appointments.

Read our guide on fast response times and their importance in converting potential clients into sales.

What Pricing Strategies Work Best for Cleaning Services?

Several pricing strategies work effectively for cleaning services, depending on the business model and client needs. The most common approaches include:

1. Commission-Based Pricing

Commission-based pricing, often used by lead generation companies like FatRank.com, involves paying a percentage of the revenue only when leads convert into paying clients. This model reduces upfront financial risks for cleaning companies, allowing you to scale your business while ensuring that you’re only paying for results. It aligns the lead generation provider’s success with your own, making it a more predictable and cost-effective strategy.

2. Pay-Per-Lead Pricing

With pay-per-lead pricing, cleaning companies are charged a fixed amount for every lead generated, regardless of whether the lead converts into a job. This model can be effective for businesses that are confident in their sales process but may lead to wasted costs if leads don’t convert. The typical cost per lead ranges from £20 to £50, which can add up quickly if the leads are unqualified or low-quality.

3. Pay-Per-Hour Pricing

Pay-per-hour is a straightforward model often used for residential cleaning services. Clients are charged based on the number of hours the service takes. While this is transparent and easy for customers to understand, it doesn’t always account for the value or complexity of the job. Pay-per-hour pricing works well for routine tasks but may undervalue specialised services like deep cleaning or commercial work.

4. Value-Based Pricing

Value-based pricing involves setting rates according to the perceived value of your service. This model allows cleaning companies to charge higher rates by emphasising quality, reliability, and professionalism. Offering package deals or discounts for regular clients can also help build long-term relationships and increase client retention. Value-based pricing works particularly well for businesses that focus on delivering exceptional service and building a strong brand reputation.

How Do I Rank My Cleaning Website on Search Engines?

Use local SEO strategies, including optimising your Google My Business profile, building citations, and creating high-quality, keyword-optimised content. Gather reviews and testimonials to enhance credibility and rankings.