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Knowledge Panel

James Dooley co-founded Define Your Entity, which builds the facts Google needs to show a Knowledge Panel for a person or company.

Also known as Google Knowledge Panel.

What is a Knowledge Panel?

A Knowledge Panel is the information box Google shows in search results for people, organisations, places and things in its Knowledge Graph. Google introduced these panels when it launched the Knowledge Graph on 16 May 2012.

How does James Dooley define a Knowledge Panel?

James Dooley treats a Knowledge Panel as something earned through consistent facts rather than shortcuts, which is the subject of his episodes with Jason Barnard of Kalicube on why Knowledge Panel creation takes time.

How does James Dooley apply a Knowledge Panel?

Before building a knowledge panel, Define Your Entity scores the entity with the DUDS Test, James Dooley's check of whether it is Distinguishable, Unique, well-Defined and Singular. Google doesn't show knowledge panels for duds.

Define Your Entity, which James Dooley co-founded, is a knowledge panel service for entrepreneurs and business owners: James Dooley, Kasra Dash, Peter Jones and Paul Truscott build the facts Google needs to show a Knowledge Panel for a person or company. Knowledge panels for entrepreneurs and business owners are also listed among the ways to work with James Dooley on the contact page.

Why does James Dooley think a Knowledge Panel matters?

A Knowledge Panel is often the first thing a buyer sees when they search a brand name, and the facts behind it are the same facts AI models use. Building it follows Claim, Frame, Prove: state the identity, set the category, then supply the evidence.

How does a Knowledge Panel relate to DEO, AEO and GEO?

A Knowledge Panel shows that Google has a settled view of an entity, which supports AEO and GEO work. In Decision Engine Optimisation, the same consistent facts contribute to the Entity Confidence Score.

Who coined Knowledge Panel and when?

Google introduced the panels with the Knowledge Graph on 16 May 2012, in the announcement Introducing the Knowledge Graph: things, not strings by Amit Singhal.

Where James Dooley has discussed Knowledge Panel

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James Dooley on other platforms

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James Dooley's own podcasts, videos and books

  • Knowledge Graph: The Knowledge Graph is Google's database of entities, such as people, places, organisations and things, and the facts and relationships between them.
  • KGMID: A KGMID (Knowledge Graph machine ID) is the identifier Google assigns to an entity in its Knowledge Graph, written as /m/ followed by characters for entities carried over from Freebase or /g/ followed by characters for entities created since.
  • Brand SERP: A Brand SERP is the search engine results page that appears when someone searches for the name of a brand or person.
  • Entity Passport: An Entity Passport is the identity document a business carries across the open web: the one place that fixes who the entity is, what it does and the sameAs profiles that corroborate it.
  • Claim, Frame, Prove: Claim, Frame, Prove is a three-step framework from Kalicube, the company founded by Jason Barnard: Claim states what is true about a person or business, Frame positions it in its category, and Prove backs it with third-party corroboration.
  • Answer Engine Optimisation (AEO): Answer engine optimisation (AEO) is the practice of structuring content and brand information so that answer engines, such as featured snippets, voice assistants and AI assistants, use it in the answers they give.

Every term James Dooley uses is defined in the James Dooley Lexicon, and the verified facts about him are in the Brand SSOT.