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KGMID

James Dooley records his own KGMID, /g/11kpj5b38c, in his Brand SSOT as one of the facts that define him.

Also known as Knowledge Graph machine ID, Knowledge Graph ID and KG MID.

What is a KGMID?

A KGMID (Knowledge Graph machine ID) is the identifier Google assigns to an entity in its Knowledge Graph, written as /m/ followed by characters for entities carried over from Freebase or /g/ followed by characters for entities created since.

How does James Dooley define a KGMID?

James Dooley treats a KGMID as one of the facts that define an entity. His own, /g/11kpj5b38c, is recorded in his Brand SSOT alongside his official website, and his Google Knowledge Graph entry is listed among his official and entity records.

How does James Dooley apply a KGMID?

A KGMID is not the same as a knowledge panel. James Dooley's the DUDS Entity Framework sets out what sits between the two: an entity needs a KGMID, a pass on the DUDS Test (Distinguishable, Unique, well-Defined and Singular) and search demand before Google shows a panel.

James Dooley's KGMID appears in the sameAs list of his Person schema, which is generated from the profiles in his Brand SSOT. Define Your Entity, which he co-founded with Kasra Dash, Peter Jones and Paul Truscott, builds the facts Google needs to show a Knowledge Panel for a person or company.

Why does James Dooley think a KGMID matters?

A KGMID shows that Google recognises an entity as a distinct thing rather than a string of words. In James Dooley's Clarity, Consistency, Confidence test it is a sign of Clarity, and it belongs in the Entity Passport that a brand carries across the web.

How does a KGMID relate to DEO, AEO and GEO?

A KGMID is a precondition for much of the work in AEO, GEO and DEO: a model that can resolve a brand to one entity is better placed to describe and recommend it accurately.

Who coined KGMID and when?

KGMIDs are Google's identifiers. The /m/ form comes from Freebase, the open database whose machine IDs Google's Knowledge Graph took over, and the Knowledge Graph Search API still returns IDs in that form. Newer entities have /g/ identifiers. No single person coined the abbreviation KGMID.

Where James Dooley has discussed KGMID

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  • Knowledge Graph: The Knowledge Graph is Google's database of entities, such as people, places, organisations and things, and the facts and relationships between them.
  • Knowledge Panel: A Knowledge Panel is the information box Google shows in search results for people, organisations, places and things in its Knowledge Graph.
  • Entity Passport: An Entity Passport is the identity document a business carries across the open web: the one place that fixes who the entity is, what it does and the sameAs profiles that corroborate it.
  • Brand SSOT: A Brand SSOT (brand single source of truth) is one document that defines an entity, so that people and AI models answering a question about the brand have one authoritative definition to draw on.
  • Brand SERP: A Brand SERP is the search engine results page that appears when someone searches for the name of a brand or person.

Every term James Dooley uses is defined in the James Dooley Lexicon, and the verified facts about him are in the Brand SSOT.