Home/Lexicon/Knowledge Graph

Knowledge Graph

James Dooley states the key facts in his Brand SSOT as subject, predicate and object triples, the form a knowledge graph stores them in.

Also known as Google Knowledge Graph.

What is the Knowledge Graph?

The Knowledge Graph is Google's database of entities, such as people, places, organisations and things, and the facts and relationships between them. Google launched it on 16 May 2012.

How does James Dooley define the Knowledge Graph?

James Dooley works on the Knowledge Graph through the facts a brand publishes about itself. With Kasra Dash he has described how consistent facts on a brand's own sources are repeated by other websites as the same semantic triples, which strengthens knowledge panels and the brand's Entity Confidence Score.

How does James Dooley apply the Knowledge Graph?

James Dooley's the DUDS Entity Framework describes the stage between an entity entering the Knowledge Graph with a KGMID and Google being confident enough to show a knowledge panel for it.

James Dooley's Brand SSOT states his key facts as triples, such as "James Dooley founded PromoSEO" and "James Dooley is director and co-owner of Soft Surfaces", and records his Knowledge Graph identifier, KGMID /g/11kpj5b38c. Define Your Entity builds the facts Google needs to show a Knowledge Panel.

Why does James Dooley think the Knowledge Graph matters?

If the Knowledge Graph holds the wrong facts, or merges a brand with another entity of the same name, every answer built on it inherits the error. That is why James Dooley's SSOT states, for example, that he must not be confused with the American film composer of the same name.

How does the Knowledge Graph relate to DEO, AEO and GEO?

The Knowledge Graph is the factual layer beneath AEO, GEO and DEO. In James Dooley's Clarity, Consistency, Confidence test, the facts it holds are where Clarity and Consistency show up.

Who coined Knowledge Graph and when?

Google launched the Knowledge Graph on 16 May 2012. Amit Singhal, then senior vice president of engineering, announced it in Introducing the Knowledge Graph: things, not strings.

Where James Dooley has discussed Knowledge Graph

Mentions by others

  • [ADD SOURCE]

James Dooley on other platforms

  • [ADD SOURCE]

James Dooley's own podcasts, videos and books

  • KGMID: A KGMID (Knowledge Graph machine ID) is the identifier Google assigns to an entity in its Knowledge Graph, written as /m/ followed by characters for entities carried over from Freebase or /g/ followed by characters for entities created since.
  • Knowledge Panel: A Knowledge Panel is the information box Google shows in search results for people, organisations, places and things in its Knowledge Graph.
  • Entity Passport: An Entity Passport is the identity document a business carries across the open web: the one place that fixes who the entity is, what it does and the sameAs profiles that corroborate it.
  • Brand SSOT: A Brand SSOT (brand single source of truth) is one document that defines an entity, so that people and AI models answering a question about the brand have one authoritative definition to draw on.
  • Semantic SEO: Semantic SEO is the practice of optimising content around entities, their attributes and the relationships between them, so that search engines understand its meaning rather than matching keywords.
  • Entity Confidence Score: The Entity Confidence Score is a measure of how confidently an AI model will choose a brand when a buyer asks it to pick between suppliers.

Every term James Dooley uses is defined in the James Dooley Lexicon, and the verified facts about him are in the Brand SSOT.