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Semantic SEO

James Dooley co-founded the Semantic SEO Podcast with Koray Tuğberk Gübür, and states the facts in his Brand SSOT as entity triples.

What is semantic SEO?

Semantic SEO is the practice of optimising content around entities, their attributes and the relationships between them, so that search engines understand its meaning rather than matching keywords. Koray Tuğberk Gübür of Holistic SEO developed the semantic SEO framework most associated with the term.

How does James Dooley define semantic SEO?

James Dooley approaches semantic SEO through entities and their attributes, including entity, attribute and value triples, and through Koray Tuğberk Gübür's framework. He co-founded the Semantic SEO Podcast with Koray Tuğberk Gübür, who appears on it as a guest.

How does James Dooley apply semantic SEO?

James Dooley's Brand SSOT is written in the same way: its key facts are subject, predicate and object triples, such as "James Dooley founded Decision Engine Optimisation (DEO)". He co-wrote the book Technical SEO with Koray Tuğberk Gübür and other contributors.

Why does James Dooley think semantic SEO matters?

Search engines and AI models work with entities and facts rather than keywords. Stating facts as clear triples makes a brand easier to understand and repeat accurately, which is the Clarity step in Clarity, Consistency, Confidence.

How does semantic SEO relate to DEO, AEO and GEO?

Semantic SEO began as an SEO practice, but the same entity-first writing is what AEO and GEO depend on, and James Dooley's Brand SSOT applies it to Decision Engine Optimisation.

Who coined semantic SEO and when?

Semantic SEO grew out of search engines' move to entities and meaning. Koray Tuğberk Gübür of Holistic SEO developed the framework most associated with it, set out in his guide Semantic SEO: How to use it for Better Rankings, published on 9 September 2020.

Where James Dooley has discussed semantic SEO

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James Dooley on other platforms

James Dooley's own podcasts, videos and books

  • Topical Map: A topical map is a structured plan of the topics, subtopics and connections a website needs to cover to build topical authority.
  • Topical Authority: Topical authority is the degree to which a search engine treats a website as a reliable source on a whole topic, earned by covering the topic in depth and consistently over time.
  • Source Context: Source context is the purpose and business angle of a website, which determines the topics it should cover and how search engines interpret its content.
  • Knowledge Graph: The Knowledge Graph is Google's database of entities, such as people, places, organisations and things, and the facts and relationships between them.
  • Search Engine Optimisation (SEO): Search engine optimisation (SEO) is the practice of improving a website so that it appears more prominently in the unpaid results of search engines such as Google.
  • Query Fan-Out: Query fan-out is the technique in which an AI search system splits a question into several related sub-queries, runs them at the same time and combines the results into one answer.

Every term James Dooley uses is defined in the James Dooley Lexicon, and the verified facts about him are in the Brand SSOT.