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E-E-A-T

James Dooley shows E-E-A-T through the on-site proof that forms the trunk of his Reputation Tree: testimonials, awards, case studies and credentials.

Also known as EEAT and E-A-T.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the concepts Google's Search Quality Rater Guidelines use to assess content and the people and organisations behind it. Google added Experience to the earlier E-A-T on 15 December 2022.

How does James Dooley define E-E-A-T?

James Dooley has discussed E-E-A-T on other people's podcasts, including the shift towards real expertise over fake personas on the Unscripted SEO Podcast with Mark A Preston, and E-E-A-T for rank and rent sites on the SEO Knowledge Bomb Podcast.

How does James Dooley apply E-E-A-T?

On jamesdooley.com the proof sits in the trunk of the Reputation Tree: testimonials, awards, case studies and credentials. The same order applies to his companies: the Soft Surfaces and Uniplay case studies are experience a buyer can check.

Why does James Dooley think E-E-A-T matters?

Google uses E-E-A-T to judge whether content deserves trust, and AI models face the same question when they choose which sources to repeat. James Dooley's Claim, Frame, Prove puts the proof step on third-party evidence for that reason.

How does E-E-A-T relate to DEO, AEO and GEO?

E-E-A-T comes from Google Search and SEO. James Dooley's Clarity, Consistency, Confidence applies a similar test to the entity in AI answers, which is where AEO, GEO and DEO operate.

Who coined E-E-A-T and when?

Google introduced E-A-T in its Search Quality Rater Guidelines in 2014 and published the full guidelines on 19 November 2015. On 15 December 2022, Google added Experience to make it E-E-A-T.

Where James Dooley has discussed E-E-A-T

Mentions by others

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James Dooley on other platforms

James Dooley's own podcasts, videos and books

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  • Clarity, Consistency, Confidence: Clarity, Consistency, Confidence is a three-part test of whether an AI model will recommend a brand: Clarity is the entity defining itself, Consistency is the same claims appearing on trusted third-party sites, and Confidence is the weight the model then gives the brand.
  • Reputation Tree: The Reputation Tree is a brand authority and third-party corroboration framework created by James Dooley.
  • Claim, Frame, Prove: Claim, Frame, Prove is a three-step framework from Kalicube, the company founded by Jason Barnard: Claim states what is true about a person or business, Frame positions it in its category, and Prove backs it with third-party corroboration.
  • Topical Authority: Topical authority is the degree to which a search engine treats a website as a reliable source on a whole topic, earned by covering the topic in depth and consistently over time.
  • Search Engine Optimisation (SEO): Search engine optimisation (SEO) is the practice of improving a website so that it appears more prominently in the unpaid results of search engines such as Google.

Every term James Dooley uses is defined in the James Dooley Lexicon, and the verified facts about him are in the Brand SSOT.